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Google Ads Campaigns in Kannapolis - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Kannapolis

We offer Google Ads campaigns for consumers from the city of Kannapolis. If you objective to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can reach them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Kannapolis – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers afterward the find the grant for in a rushed time and thanks to investigative tools we can optimize the campaign as a result that it could bring maximum promote at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved taking into consideration the back of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the up to standard method of promotion is its vast configurability and the possibility to precisely check the effects. In the charge of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific society of recipients are as well as not impressive.

In Google Ads campaigns, we can consider who exactly we desire to strive for our ads to, or we can even announce at what times they are to be displayed. For example, we can wish ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequent to they have time to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a object group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the purchase can be finalised.

We are dealing next a constantly growing allowance of the e-commerce make known in consumer shopping and not only. This trend does not seem to change and while established shopping will probably stay next us, online shopping will utterly have a larger share. Currently, we are dealing in the same way as a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we foundation such a campaign for your store, your product will take effect the search list of the customer eager in purchasing a complete product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and unconditionally effective method.

Shopping campaigns are a type of promotion, recommended to every online buildup and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry correspondingly much more or less the long-term and complicated SEO operation, as the effects are visible approaching at once.

 

 
Where complete search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks approaching only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks just about only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequently a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of toss around addressed to online stores, because they back up promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can promote your products upon the Internet. It will permit you to attain thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched trouble recipients
  • Easy campaign government in announcement terms
    Advanced analytics to support and supplement the vibes of ads displayed
    Increased sales effectiveness
  • Easy objective of costs!

3. Performance campaigns

This is a extra type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a put it on campaign, we accomplish a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as allocation of this stir will along with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader situation strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in exchange places on the websites. This is a entirely popular method of advertising. If your aspire is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image accompanied by users
 
Why realize you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to prefer specific set sights on groups and objective the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters concerning costs
  • They have a significant impact on recipients and can drastically mass sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an in action way to deposit the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with counsel about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move ahead by managing their campaigns.

We also maintain certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as capably as analytics, which we attach to inspect the results and to optimise for that reason as to reduce the costs of the raise a fuss while obtaining greater than before results. We along with have experience gone campaigns from our own e-commerce projects, so this is the matter we know certainly well.

Contact us and let us Begin cooperation!

 

For people who run a business in Kannapolis – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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