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Google Ads Campaigns in Kenmore - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Kenmore

We offer Google Ads campaigns for consumers from the city of Kenmore. If you purpose to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can attain them enormously easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Kenmore – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers subsequent to the find the grant for in a rapid time and thanks to critical tools we can optimize the campaign suitably that it could bring maximum advance at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved similar to the back of various campaigns such as e.g. regular search engine campaigns and much more protester display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the normal method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the prosecution of conventional forms such as the press, or the television or press, we have at our disposal a limited set of rational data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific charity of recipients are also not impressive.

In Google Ads campaigns, we can declare who exactly we desire to target our ads to, or we can even decide at what get older they are to be displayed. For example, we can seek ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time when they have mature to browse the internet. No form of normal promotion offers such possibilities to clarify a direct group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the buy can be finalised.

We are dealing like a constantly growing ration of the e-commerce publicize in consumer shopping and not only. This trend does not seem to amend and while standard shopping will probably stay next us, online shopping will completely have a larger share. Currently, we are dealing subsequent to a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we foundation such a disturb for your store, your product will produce an effect the search list of the customer keen in purchasing a unqualified product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and no question effective method.

Shopping campaigns are a type of promotion, recommended to all online deposit and e-commerce businesses, regardless of the industry. We cooperate taking into account online stores in the same way as a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current curt development of the Internet, it is difficult to be number 1 in Google search results, but in the appearance of you configure a search campaign, you do not have to worry thus much nearly the long-term and complicated SEO operation, as the effects are visible in this area at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks going on for only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of trouble addressed to online stores, because they put occurring to promote goods by providing Internet users in the heavens of specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will permit you to reach thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched advocate recipients
  • Easy campaign management in announcement terms
    Advanced analytics to verify and intensify the vibes of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a new type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entrance to all Google Ads resources under a single campaign. By launching a con campaign, we accomplish a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as allowance of this advocate will afterward be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader business strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in vary places on the websites. This is a completely popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image along with users
 
Why reach you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted advocate can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to select specific intend groups and ambition the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters a propos costs
  • They have a significant impact upon recipients and can drastically layer sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an operating way to lump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their press on by managing their campaigns.

We also hold certificates confirming our skills and experience in the dome of Google Ads!

 

 

The acknowledged effects of the campaign are achieved thanks to the proper configuration of the work up itself, as competently as analytics, which we attach to examine the results and to optimise appropriately as to edit the costs of the stir uphill opinion while obtaining greater than before results. We next have experience later campaigns from our own e-commerce projects, so this is the concern we know extremely well.

Contact us and let us Begin cooperation!

 

For people who run a business in Kenmore – we have favourable terms of cooperation.

With us, you will mass your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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