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Google Ads Campaigns in Kennesaw - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Kennesaw

We offer Google Ads campaigns for consumers from the city of Kennesaw. If you ambition to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can achieve them entirely easily and quickly and thanks to Google Analytics we can analyse our target organization and the effectiveness of a campaign.

Kennesaw – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers in the same way as the meet the expense of in a rushed time and thanks to diagnostic tools we can optimize the campaign thus that it could bring maximum serve at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved when the encourage of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even smart shopping campaigns.

The advantage of Google Ads ads greater than the suitable method of promotion is its huge configurability and the possibility to precisely check the effects. In the court case of customary forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific outfit of recipients are along with not impressive.

In Google Ads campaigns, we can consider who exactly we desire to strive for our ads to, or we can even regard as being at what grow old they are to be displayed. For example, we can want ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time afterward they have era to browse the internet. No form of customary promotion offers such possibilities to define a ambition group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the purchase can be finalised.

We are dealing following a constantly growing share of the e-commerce announce in consumer shopping and not only. This trend does not seem to correct and while normal shopping will probably stay as soon as us, online shopping will certainly have a larger share. Currently, we are dealing once a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the child support for and we launch such a toss around for your store, your product will put it on the search list of the customer eager in purchasing a conclusive product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a easy and extremely effective method.

Shopping campaigns are a type of promotion, recommended to every online gathering and e-commerce businesses, regardless of the industry. We cooperate in the freshen of online stores gone a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but afterward you configure a search campaign, you do not have to worry therefore much approximately the long-term and complicated SEO operation, as the effects are visible concerning at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks just about only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks almost only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of demonstrate addressed to online stores, because they encourage promote goods by providing Internet users subsequently specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will allow you to attain thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched excite recipients
  • Easy campaign giving out in personal ad terms
    Advanced analytics to state and increase the quality of ads displayed
    Increased sales effectiveness
  • Easy hope of costs!

3. Performance campaigns

This is a further type of campaign, used to achieve the goals we chose. They permit advertisers to have effective permission to everything Google Ads resources under a single campaign. By launching a performance campaign, we achieve a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as portion of this disturb will as a consequence be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader business strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a unconditionally popular method of advertising. If your aspire is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image among users
 
Why reach you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to prefer specific set sights on groups and aspire the ad to specific recipients
  • Very true analytical data enable great optimisation of parameters re costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a wide group of users.
 
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an in force way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the user does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with opinion about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go forward by managing their campaigns.

We also preserve certificates confirming our skills and experience in the field of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as capably as analytics, which we attach to inspect the results and to optimise appropriately as to cut the costs of the move around while obtaining improved results. We furthermore have experience like campaigns from our own e-commerce projects, so this is the event we know entirely well.

Contact us and allow us start cooperation!

 

For people who run a business in Kennesaw – we have favourable terms of cooperation.

With us, you will enlargement your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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