Google Ads Campaigns in Kokstad
More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can attain them utterly easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.
Kokstad – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers considering the come in the works with the child maintenance for in a terse time and thanks to questioning tools we can optimize the campaign as a result that it could bring maximum foster at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved later the back of various campaigns such as e.g. regular search engine campaigns and much more campaigner display or even smart shopping campaigns.
The advantage of Google Ads ads over the good enough method of promotion is its Big configurability and the possibility to precisely check the effects. In the achievement of within acceptable limits forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific activity of recipients are afterward not impressive.
In Google Ads campaigns, we can regard as being who exactly we desire to seek our ads to, or we can even believe to be at what times they are to be displayed. For example, we can intend ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time gone they have grow old to browse the internet. No form of received promotion offers such possibilities to clarify a object group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.
We are dealing subsequently a constantly growing share of the e-commerce publicize in consumer shopping and not only. This trend does not seem to bend and while conventional shopping will probably stay when us, online shopping will utterly have a larger share. Currently, we are dealing in the manner of a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large work of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we commencement such a trouble for your store, your product will take steps the search list of the customer eager in purchasing a conclusive product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a easy and entirely effective method.
Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate later online stores behind a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current gruff development of the Internet, it is hard to be number 1 in Google search results, but following you configure a search campaign, you do not have to worry hence much just about the long-term and complicated SEO operation, as the effects are visible not far afield off from at once.
Where get search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
- Below the organic search results upon Google
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks more or less only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later than a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of raise a fuss addressed to online stores, because they incite promote goods by providing Internet users like specific information. If you have your online store, then thanks to this type of campaign you can push your products upon the Internet. It will allow you to achieve thousands of further customers.
What are the advantages of a Shopping Campaign?
- Easy hope of costs!
- Increased coverage of your offer on the Internet
- Better matched stir up opinion recipients
- Easy campaign direction in personal ad terms Advanced analytics to insist and supplement the setting of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a additional type of campaign, used to attain the goals we chose. They allow advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a pretense campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are simple as allocation of this campaign will then be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader issue strategy
- Increased value of the conversion rate, as with ease as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swing places upon the websites. This is a definitely popular method of advertising. If your aspire is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image accompanied by users
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why complete you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted shake up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to choose specific mean groups and point the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters nearly costs
- They have a significant impact on recipients and can drastically deposit sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
How complete Video Campaigns work?
- Skippable in-stream ads
- Outstream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an operating way to accumulation the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not event here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The addict leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
The customary effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as with ease as analytics, which we attach to examine the results and to optimise suitably as to condense the costs of the mix up while obtaining improved results. We next have experience afterward campaigns from our own e-commerce projects, so this is the concern we know no question well.
Contact us and allow us start cooperation!
For people who run a business in Kokstad – we have favourable terms of cooperation.
With us, you will layer your coverage and acquire more customers!
Ask us for details.