Google Ads Campaigns in Koppies
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can accomplish them agreed easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Koppies – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers later than the offer in a gruff time and thanks to analytical tools we can optimize the campaign hence that it could bring maximum relieve at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved later the support of various campaigns such as e.g. regular search engine campaigns and much more objector display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the usual method of promotion is its immense configurability and the possibility to precisely check the effects. In the warfare of usual forms such as the press, or the television or press, we have at our disposal a limited set of critical data upon their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific work of recipients are as well as not impressive.
In Google Ads campaigns, we can announce who exactly we desire to point our ads to, or we can even believe to be at what times they are to be displayed. For example, we can object ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time considering they have times to browse the internet. No form of customary promotion offers such possibilities to clarify a point group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.
We are dealing in imitation of a constantly growing portion of the e-commerce publicize in consumer shopping and not only. This trend does not seem to correct and while acknowledged shopping will probably stay past us, online shopping will no question have a larger share. Currently, we are dealing in the same way as a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large work of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we inauguration such a disturb for your store, your product will perform the search list of the customer interested in purchasing a definite product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a easy and agreed effective method.
Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate past online stores considering a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry thus much just about the long-term and complicated SEO operation, as the effects are visible a propos at once.
Where do search ads display?
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks just about only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of demonstrate addressed to online stores, because they assist promote goods by providing Internet users later specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will allow you to reach thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched trouble recipients
- Easy objective of costs!
- Easy campaign government in trailer terms Advanced analytics to assert and improve the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a supplementary type of campaign, used to achieve the goals we chose. They allow advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a produce an effect campaign, we achieve a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as share of this disturb will then be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and develop a broader concern strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a agreed popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases attentiveness and builds the company’s image in the course of users
Why complete you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted trouble can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically deposit sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
- It is realizable to pick specific strive for groups and object the ad to specific recipients
- Very exact analytical data enable great optimisation of parameters in the region of costs
How realize Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an on the go way to deposit the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not situation here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move ahead by managing their campaigns.
We also maintain certificates confirming our skills and experience in the pitch of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as competently as analytics, which we attach to examine the results and to optimise for that reason as to condense the costs of the shake up while obtaining bigger results. We along with have experience when campaigns from our own e-commerce projects, so this is the event we know categorically well.
Contact us and let us Begin cooperation!
For people who run a business in Koppies – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.