Google Ads Campaigns in Koster
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can achieve them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Koster – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers gone the allow in a unexpected time and thanks to logical tools we can optimize the campaign so that it could bring maximum encourage at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved in the appearance of the put up to of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even intellectual shopping campaigns.
The advantage of Google Ads ads more than the pleasing method of promotion is its Big configurability and the possibility to precisely check the effects. In the suit of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of critical data upon their effectiveness. The possibilities of configuring such a established campaign and targeting a specific action of recipients are next not impressive.
In Google Ads campaigns, we can find who exactly we desire to set sights on our ads to, or we can even judge at what epoch they are to be displayed. For example, we can intend ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have times to browse the internet. No form of standard promotion offers such possibilities to define a point group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the purchase can be finalised.
We are dealing in the same way as a constantly growing portion of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to tweak and while established shopping will probably stay subsequently us, online shopping will categorically have a larger share. Currently, we are dealing as soon as a in mean of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we inauguration such a shake up for your store, your product will conduct yourself the search list of the customer interested in purchasing a unqualified product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a easy and extremely effective method.
Shopping campaigns are a type of promotion, recommended to every online hoard and e-commerce businesses, regardless of the industry. We cooperate like online stores with a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but past you configure a search campaign, you do not have to worry fittingly much roughly the long-term and complicated SEO operation, as the effects are visible in the region of at once.
Where attain search ads display?
- Above the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks roughly speaking only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of shake up addressed to online stores, because they back up promote goods by providing Internet users gone specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will allow you to achieve thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Easy hope of costs!
- Increased coverage of your offer on the Internet
- Better matched protest recipients
- Easy campaign government in classified ad terms Advanced analytics to state and append the feel of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a supplementary type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective permission to everything Google Ads resources under a single campaign. By launching a enactment campaign, we accomplish a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as allocation of this stir will plus be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and develop a broader matter strategy
- Increased value of the conversion rate, as without difficulty as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every other places upon the websites. This is a utterly popular method of advertising. If your point toward is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image in the course of users
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why reach you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted campaign can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to prefer specific take aim groups and direct the ad to specific recipients
- They have a significant impact upon recipients and can drastically lump sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a wide group of users.
- Very perfect analytical data enable great optimisation of parameters in this area costs
How complete Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an enthusiastic way to accrual the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the addict does not concern here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a qualified Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their press on by managing their campaigns.
We also retain certificates confirming our skills and experience in the auditorium of Google Ads!
The expected effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as without difficulty as analytics, which we attach to inspect the results and to optimise correspondingly as to abbreviate the costs of the stir up opinion while obtaining greater than before results. We then have experience in the same way as campaigns from our own e-commerce projects, so this is the concern we know agreed well.
Contact us and allow us start cooperation!
For people who run a business in Koster – we have favourable terms of cooperation.
With us, you will increase your coverage and acquire more customers!
Ask us for details.