Google Ads Campaigns in Kraaifontein
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can reach them very easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Kraaifontein – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers once the allow in a quick time and thanks to analytical tools we can optimize the campaign hence that it could bring maximum assist at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved when the back up of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even intellectual shopping campaigns.
The advantage of Google Ads ads on zenith of the suitable method of promotion is its Big configurability and the possibility to precisely check the effects. In the skirmish of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of systematic data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific activity of recipients are with not impressive.
In Google Ads campaigns, we can judge who exactly we desire to aspiration our ads to, or we can even decide at what become old they are to be displayed. For example, we can point ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have times to browse the internet. No form of expected promotion offers such possibilities to clarify a want group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.
We are dealing later than a constantly growing portion of the e-commerce publicize in consumer shopping and not only. This trend does not seem to modify and while normal shopping will probably stay subsequent to us, online shopping will agreed have a larger share. Currently, we are dealing in imitation of a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large action of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we inauguration such a raise a fuss for your store, your product will work the search list of the customer curious in purchasing a unquestionable product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a simple and utterly effective method.
Shopping campaigns are a type of promotion, recommended to every online deposit and e-commerce businesses, regardless of the industry. We cooperate in the proclaim of online stores like a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry so much about the long-term and complicated SEO operation, as the effects are visible on the subject of at once.
Where complete search ads display?
- Above the organic search results on Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks roughly speaking only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks a propos only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequent to a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of toss around addressed to online stores, because they encourage promote goods by providing Internet users subsequently specific information. If you have your online store, then thanks to this type of campaign you can announce your products upon the Internet. It will allow you to attain thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched rouse recipients
- Easy get-up-and-go of costs!
- Easy campaign management in billboard terms Advanced analytics to insist and augment the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They permit advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a exploit campaign, we attain a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are welcoming as ration of this trouble will as well as be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader issue strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a extremely popular method of advertising. If your strive for is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases awareness and builds the company’s image along with users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
Why complete you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted work up can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is possible to pick specific wish groups and intend the ad to specific recipients
- Very true analytical data enable good optimisation of parameters regarding costs
- They have a significant impact upon recipients and can drastically deposit sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
How realize Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an enthusiastic way to buildup the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not business here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The addict leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their proceed by managing their campaigns.
We also retain certificates confirming our skills and experience in the dome of Google Ads!
The time-honored effects of the campaign are achieved thanks to the proper configuration of the disconcert itself, as skillfully as analytics, which we attach to examine the results and to optimise for that reason as to edit the costs of the work up while obtaining bigger results. We as a consequence have experience subsequent to campaigns from our own e-commerce projects, so this is the concern we know unconditionally well.
Contact us and let us Begin cooperation!
For people who run a business in Kraaifontein – we have favourable terms of cooperation.
With us, you will layer your coverage and acquire more customers!
Ask us for details.