Google Ads Campaigns in Kriel
More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can attain them extremely easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Kriel – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers in imitation of the have enough money in a immediate time and thanks to reasoned tools we can optimize the campaign fittingly that it could bring maximum promote at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved like the back of various campaigns such as e.g. regular search engine campaigns and much more liberal display or even intellectual shopping campaigns.
The advantage of Google Ads ads over the welcome method of promotion is its enormous configurability and the possibility to precisely check the effects. In the stroke of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific group of recipients are plus not impressive.
In Google Ads campaigns, we can announce who exactly we desire to purpose our ads to, or we can even consider at what period they are to be displayed. For example, we can target ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into consideration they have period to browse the internet. No form of standard promotion offers such possibilities to clarify a take aim group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the buy can be finalised.
We are dealing subsequent to a constantly growing part of the e-commerce shout out in consumer shopping and not only. This trend does not seem to tweak and while acknowledged shopping will probably stay following us, online shopping will unquestionably have a larger share. Currently, we are dealing later than a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large work of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we inauguration such a stir up for your store, your product will statute the search list of the customer impatient in purchasing a final product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a simple and unquestionably effective method.
Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores when a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current gruff development of the Internet, it is hard to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry for that reason much about the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.
Where realize search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks going on for only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
Ad types:
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequent to a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of whisk addressed to online stores, because they put taking place to promote goods by providing Internet users when specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will allow you to reach thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched stir uphill opinion recipients
- Easy motivation of costs!
- Easy campaign admin in poster terms Advanced analytics to confirm and tally up the environment of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They allow advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a act out campaign, we reach a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as portion of this work up will then be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader concern strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places upon the websites. This is a unconditionally popular method of advertising. If your point toward is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
- Increases attentiveness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why accomplish you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disturb can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is realizable to choose specific object groups and objective the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters in the region of costs
- They have a significant impact upon recipients and can drastically layer sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
How realize Video Campaigns work?
- Outstream ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an full of life way to accrual the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not situation here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a credited Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their money occurring front by managing their campaigns.
We also maintain certificates confirming our skills and experience in the showground of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the protest itself, as competently as analytics, which we attach to inspect the results and to optimise appropriately as to cut the costs of the disconcert while obtaining greater than before results. We next have experience once campaigns from our own e-commerce projects, so this is the situation we know unquestionably well.
Contact us and allow us start cooperation!
For people who run a business in Kriel – we have favourable terms of cooperation.
With us, you will mass your coverage and Get more customers!
Ask us for details.