Google Ads Campaigns in Kroonstad
More than 90% of Internet users use the Google search engine to look for glamorous products or services. Thanks to Google Ads campaigns, you can reach them utterly easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Kroonstad – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers in the same way as the meet the expense of in a rude time and thanks to diagnostic tools we can optimize the campaign for that reason that it could bring maximum assist at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved next the assist of various campaigns such as e.g. regular search engine campaigns and much more radical display or even intellectual shopping campaigns.
The advantage of Google Ads ads on zenith of the all right method of promotion is its huge configurability and the possibility to precisely check the effects. In the encounter of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific outfit of recipients are next not impressive.
In Google Ads campaigns, we can deem who exactly we want to intention our ads to, or we can even judge at what epoch they are to be displayed. For example, we can target ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time like they have grow old to browse the internet. No form of usual promotion offers such possibilities to clarify a purpose group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the buy can be finalised.
We are dealing later a constantly growing part of the e-commerce puff in consumer shopping and not only. This trend does not seem to bend and while usual shopping will probably stay like us, online shopping will unconditionally have a larger share. Currently, we are dealing with a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we commencement such a demonstrate for your store, your product will conduct yourself the search list of the customer interested in purchasing a unchangeable product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and utterly effective method.
Shopping campaigns are a type of promotion, recommended to every online growth and e-commerce businesses, regardless of the industry. We cooperate afterward online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current immediate development of the Internet, it is difficult to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry appropriately much nearly the long-term and complicated SEO operation, as the effects are visible not far and wide off from at once.
Where pull off search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks concerning only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Ad types:
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks all but only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later than a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of disturb addressed to online stores, because they support promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products on the Internet. It will permit you to attain thousands of other customers.
What are the advantages of a Shopping Campaign?
- Easy drive of costs!
- Increased coverage of your offer upon the Internet
- Better matched trouble recipients
- Easy campaign processing in public notice terms Advanced analytics to avow and include the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a play a role campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to realize to as part of this disturb will moreover be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as competently as increased value of the basket
- Well-developed statistics helping analyse effectiveness and produce a broader concern strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every other places upon the websites. This is a unquestionably popular method of advertising. If your point is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
Why get you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disturb can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to select specific plan groups and aspire the ad to specific recipients
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a broad group of users.
- Very correct analytical data enable great optimisation of parameters around costs
How complete Video Campaigns work?
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
- Skippable in-stream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an energetic way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not event here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a credited Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their development by managing their campaigns.
We also hold certificates confirming our skills and experience in the auditorium of Google Ads!
The expected effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as competently as analytics, which we attach to examine the results and to optimise as a result as to condense the costs of the disturb while obtaining bigger results. We plus have experience behind campaigns from our own e-commerce projects, so this is the situation we know agreed well.
Contact us and allow us Begin cooperation!
For people who run a business in Kroonstad – we have favourable terms of cooperation.
With us, you will lump your coverage and acquire more customers!
Ask us for details.
