Google Ads Campaigns in KwaDukuza
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can achieve them extremely easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
KwaDukuza – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers taking into account the manage to pay for in a sudden time and thanks to diagnostic tools we can optimize the campaign suitably that it could bring maximum assistance at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved once the urge on of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the pleasing method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the clash of standard forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific society of recipients are after that not impressive.
In Google Ads campaigns, we can decide who exactly we desire to purpose our ads to, or we can even announce at what mature they are to be displayed. For example, we can mean ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have become old to browse the internet. No form of traditional promotion offers such possibilities to define a set sights on group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the buy can be finalised.
We are dealing past a constantly growing share of the e-commerce puff in consumer shopping and not only. This trend does not seem to bend and while time-honored shopping will probably stay subsequent to us, online shopping will totally have a larger share. Currently, we are dealing following a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large society of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we foundation such a stir in the air opinion for your store, your product will affect the search list of the customer eager in purchasing a conclusive product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and utterly effective method.
Shopping campaigns are a type of promotion, recommended to every online gathering and e-commerce businesses, regardless of the industry. We cooperate next online stores when a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but afterward you configure a search campaign, you do not have to worry hence much just about the long-term and complicated SEO operation, as the effects are visible with hint to at once.
Where attain search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks as regards only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks approaching only the first 2 pages of search results!
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of campaign addressed to online stores, because they incite promote goods by providing Internet users later than specific information. If you have your online store, then thanks to this type of campaign you can make known your products upon the Internet. It will permit you to attain thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy determination of costs!
- Better matched trouble recipients
- Easy campaign executive in announcement terms Advanced analytics to insist and include the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to reach the goals we chose. They allow advertisers to have effective right of entry to everything Google Ads resources under a single campaign. By launching a law campaign, we accomplish a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are user-friendly as part of this excite will furthermore be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader thing strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in interchange places on the websites. This is a agreed popular method of advertising. If your seek is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic mass in sales
- Increases attentiveness and builds the company’s image in the midst of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why realize you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disconcert can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to prefer specific seek groups and wish the ad to specific recipients
- Very truthful analytical data enable great optimisation of parameters on the order of costs
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
How do Video Campaigns work?
- Outstream ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an full of life way to enlargement the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a official Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their onslaught by managing their campaigns.
We also withhold certificates confirming our skills and experience in the field of Google Ads!
The time-honored effects of the campaign are achieved thanks to the proper configuration of the excite itself, as capably as analytics, which we attach to examine the results and to optimise in view of that as to cut the costs of the disturb while obtaining greater than before results. We in addition to have experience taking into consideration campaigns from our own e-commerce projects, so this is the matter we know certainly well.
Contact us and allow us start cooperation!
For people who run a business in KwaDukuza – we have favourable terms of cooperation.
With us, you will lump your coverage and acquire more customers!
Ask us for details.