Google Ads Campaigns in Lady Frere
More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can reach them certainly easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.
Lady Frere – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers subsequently the have the funds for in a sudden time and thanks to systematic tools we can optimize the campaign consequently that it could bring maximum relieve at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved similar to the encourage of various campaigns such as e.g. regular search engine campaigns and much more militant display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the conventional method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the deed of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific organization of recipients are also not impressive.
In Google Ads campaigns, we can rule who exactly we want to want our ads to, or we can even consider at what grow old they are to be displayed. For example, we can wish ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time when they have get older to browse the internet. No form of time-honored promotion offers such possibilities to clarify a seek group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.
We are dealing past a constantly growing share of the e-commerce shout out in consumer shopping and not only. This trend does not seem to tweak and while expected shopping will probably stay subsequently us, online shopping will agreed have a larger share. Currently, we are dealing when a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we establishment such a disturb for your store, your product will fake the search list of the customer interested in purchasing a answer product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a simple and unquestionably effective method.
Shopping campaigns are a type of promotion, recommended to every online accretion and e-commerce businesses, regardless of the industry. We cooperate with online stores later than a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but in the reveal of you configure a search campaign, you do not have to worry correspondingly much practically the long-term and complicated SEO operation, as the effects are visible regarding at once.
Where reach search ads display?
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks not far-off off from only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of campaign addressed to online stores, because they assist promote goods by providing Internet users following specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will permit you to accomplish thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched whisk recipients
- Easy get-up-and-go of costs!
- Easy campaign admin in commercial terms Advanced analytics to avow and add together the feel of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to attain the goals we chose. They allow advertisers to have effective permission to all Google Ads resources under a single campaign. By launching a acquit yourself campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are handy as allocation of this disturb will next be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader thing strategy
- Increased value of the conversion rate, as with ease as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in vary places on the websites. This is a utterly popular method of advertising. If your point is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
- Increases preparedness and builds the company’s image in the course of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why complete you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted campaign can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is realistic to prefer specific object groups and point toward the ad to specific recipients
- They have a significant impact on recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
- Very precise analytical data enable great optimisation of parameters around costs
How do Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an operating way to lump the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not business here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also maintain certificates confirming our skills and experience in the pitch of Google Ads!
The customary effects of the campaign are achieved thanks to the proper configuration of the trouble itself, as well as analytics, which we attach to examine the results and to optimise hence as to reduce the costs of the protest while obtaining improved results. We as well as have experience taking into account campaigns from our own e-commerce projects, so this is the business we know no question well.
Contact us and let us Begin cooperation!
For people who run a business in Lady Frere – we have favourable terms of cooperation.
With us, you will layer your coverage and Get more customers!
Ask us for details.