Google Ads Campaigns in Ladybrand
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can reach them categorically easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Ladybrand – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers similar to the offer in a gruff time and thanks to rational tools we can optimize the campaign thus that it could bring maximum further at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved in the sky of the incite of various campaigns such as e.g. regular search engine campaigns and much more radical display or even smart shopping campaigns.
The advantage of Google Ads ads exceeding the adequate method of promotion is its Big configurability and the possibility to precisely check the effects. In the clash of normal forms such as the press, or the television or press, we have at our disposal a limited set of investigative data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific action of recipients are next not impressive.
In Google Ads campaigns, we can believe to be who exactly we desire to goal our ads to, or we can even deem at what period they are to be displayed. For example, we can endeavor ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequent to they have epoch to browse the internet. No form of conventional promotion offers such possibilities to clarify a take aim group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product upon your website, where the buy can be finalised.
We are dealing following a constantly growing part of the e-commerce make public in consumer shopping and not only. This trend does not seem to fine-tune and while usual shopping will probably stay in the manner of us, online shopping will totally have a larger share. Currently, we are dealing past a in intend of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large organization of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we start such a shake up for your store, your product will work the search list of the customer eager in purchasing a utter product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a easy and totally effective method.
Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate like online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sudden development of the Internet, it is difficult to be number 1 in Google search results, but subsequently you configure a search campaign, you do not have to worry appropriately much nearly the long-term and complicated SEO operation, as the effects are visible re at once.
Where complete search ads display?
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks a propos only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results upon Google
Ad types:
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of mix up addressed to online stores, because they incite promote goods by providing Internet users behind specific information. If you have your online store, then thanks to this type of campaign you can market your products on the Internet. It will allow you to achieve thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched stir uphill opinion recipients
- Easy goal of costs!
- Easy campaign dispensation in announcement terms Advanced analytics to acknowledge and enlarge the vibes of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a work campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as share of this advocate will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader thing strategy
- Increased value of the conversion rate, as without difficulty as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a agreed popular method of advertising. If your point is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image accompanied by users
Why attain you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted campaign can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to prefer specific purpose groups and strive for the ad to specific recipients
- Very exact analytical data enable good optimisation of parameters approximately costs
- They have a significant impact on recipients and can drastically buildup sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
How complete Video Campaigns work?
- Skippable in-stream ads
- Outstream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an in action way to addition the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not business here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a approved Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their early payment by managing their campaigns.
We also preserve certificates confirming our skills and experience in the ring of Google Ads!
The received effects of the campaign are achieved thanks to the proper configuration of the disconcert itself, as competently as analytics, which we attach to examine the results and to optimise consequently as to shorten the costs of the protest while obtaining bigger results. We in addition to have experience taking into account campaigns from our own e-commerce projects, so this is the concern we know definitely well.
Contact us and let us Begin cooperation!
For people who run a business in Ladybrand – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
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