Scharmach Consulting

Google Ads Campaigns in Lake Zurich

We offer Google Ads campaigns for consumers from the city of Lake Zurich. If you intention to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can reach them no question easily and speedily and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

Lake Zurich – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers bearing in mind the present in a rude time and thanks to rational tools we can optimize the campaign correspondingly that it could bring maximum encourage at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved with the help of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the suitable method of promotion is its vast configurability and the possibility to precisely check the effects. In the court case of good enough forms such as the press, or the television or press, we have at our disposal a limited set of systematic data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific help of recipients are then not impressive.

In Google Ads campaigns, we can pronounce who exactly we want to intend our ads to, or we can even judge at what get older they are to be displayed. For example, we can objective ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time gone they have epoch to browse the internet. No form of normal promotion offers such possibilities to clarify a object group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product on your website, where the purchase can be finalised.

We are dealing considering a constantly growing allowance of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to regulate and while established shopping will probably stay like us, online shopping will completely have a larger share. Currently, we are dealing considering a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the child support for and we initiation such a demonstrate for your store, your product will sham the search list of the customer excited in purchasing a utter product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a simple and agreed effective method.

Shopping campaigns are a type of promotion, recommended to all online heap and e-commerce businesses, regardless of the industry. We cooperate taking into account online stores similar to a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current terse development of the Internet, it is hard to be number 1 in Google search results, but in imitation of you configure a search campaign, you do not have to worry therefore much just about the long-term and complicated SEO operation, as the effects are visible a propos at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks with hint to only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks as regards only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of campaign addressed to online stores, because they incite promote goods by providing Internet users later specific information. If you have your online store, then thanks to this type of campaign you can market your products upon the Internet. It will allow you to attain thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched stir in the air opinion recipients
  • Easy campaign handing out in commercial terms
    Advanced analytics to acknowledge and adjoin the character of ads displayed
    Increased sales effectiveness
  • Easy get-up-and-go of costs!

3. Performance campaigns

This is a other type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a decree campaign, we accomplish a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as share of this mix up will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader issue strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places on the websites. This is a categorically popular method of advertising. If your ambition is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the middle of users
 
Why reach you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to pick specific target groups and intention the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters re costs
  • They have a significant impact upon recipients and can drastically lump sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an functional way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The user leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improve by managing their campaigns.

We also hold certificates confirming our skills and experience in the arena of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as capably as analytics, which we attach to examine the results and to optimise therefore as to shorten the costs of the raise a fuss while obtaining bigger results. We next have experience with campaigns from our own e-commerce projects, so this is the thing we know extremely well.

Contact us and let us start cooperation!

 

For people who run a business in Lake Zurich – we have favourable terms of cooperation.

With us, you will accumulation your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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