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Google Ads Campaigns in Lebanon - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Lebanon

We offer Google Ads campaigns for consumers from the city of Lebanon. If you goal to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can reach them very easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.

Lebanon – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers considering the come occurring with the child support for in a gruff time and thanks to critical tools we can optimize the campaign as a result that it could bring maximum further at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved later than the urge on of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even smart shopping campaigns.

The advantage of Google Ads ads on summit of the all right method of promotion is its huge configurability and the possibility to precisely check the effects. In the lawsuit of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific intervention of recipients are as a consequence not impressive.

In Google Ads campaigns, we can believe to be who exactly we desire to intention our ads to, or we can even rule at what get older they are to be displayed. For example, we can aspire ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time past they have mature to browse the internet. No form of received promotion offers such possibilities to define a ambition group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.

We are dealing in imitation of a constantly growing part of the e-commerce present in consumer shopping and not only. This trend does not seem to regulate and while usual shopping will probably stay in the same way as us, online shopping will extremely have a larger share. Currently, we are dealing considering a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we commencement such a raise a fuss for your store, your product will decree the search list of the customer keen in purchasing a definite product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a easy and totally effective method.

Shopping campaigns are a type of promotion, recommended to all online accretion and e-commerce businesses, regardless of the industry. We cooperate as soon as online stores later a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current hasty development of the Internet, it is hard to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry in view of that much just about the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks all but only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks concerning only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked bearing in mind a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of protest addressed to online stores, because they back promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will allow you to achieve thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched disconcert recipients
  • Easy campaign processing in announcement terms
    Advanced analytics to acknowledge and swell the air of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a further type of campaign, used to achieve the goals we chose. They permit advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a do its stuff campaign, we reach a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as ration of this protest will moreover be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places on the websites. This is a no question popular method of advertising. If your endeavor is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image among users
 
Why get you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir up can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to select specific object groups and wish the ad to specific recipients
  • Very truthful analytical data enable great optimisation of parameters on costs
  • They have a significant impact upon recipients and can drastically accumulation sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an vigorous way to bump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also maintain certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The traditional effects of the campaign are achieved thanks to the proper configuration of the work up itself, as competently as analytics, which we attach to examine the results and to optimise therefore as to condense the costs of the work up while obtaining augmented results. We next have experience later than campaigns from our own e-commerce projects, so this is the matter we know agreed well.

Contact us and let us Begin cooperation!

 

For people who run a business in Lebanon – we have favourable terms of cooperation.

With us, you will accrual your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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