Google Ads Campaigns in Lebowakgomo
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can attain them definitely easily and quickly and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Lebowakgomo – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers as soon as the have the funds for in a quick time and thanks to rational tools we can optimize the campaign suitably that it could bring maximum assist at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved once the encourage of various campaigns such as e.g. regular search engine campaigns and much more futuristic display or even smart shopping campaigns.
The advantage of Google Ads ads beyond the good enough method of promotion is its huge configurability and the possibility to precisely check the effects. In the skirmish of up to standard forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific bureau of recipients are along with not impressive.
In Google Ads campaigns, we can find who exactly we want to intend our ads to, or we can even adjudicate at what grow old they are to be displayed. For example, we can object ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in imitation of they have epoch to browse the internet. No form of usual promotion offers such possibilities to clarify a intention group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product upon your website, where the purchase can be finalised.
We are dealing next a constantly growing ration of the e-commerce present in consumer shopping and not only. This trend does not seem to alter and while acknowledged shopping will probably stay gone us, online shopping will agreed have a larger share. Currently, we are dealing taking into consideration a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large work of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we start such a raise a fuss for your store, your product will perform the search list of the customer curious in purchasing a given product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a simple and entirely effective method.
Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate in the heavens of online stores with a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current immediate development of the Internet, it is difficult to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry appropriately much about the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.
Where accomplish search ads display?
- Above the organic search results on Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks approximately only the first 2 pages of search results!
- Below the organic search results on Google
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of raise a fuss addressed to online stores, because they incite promote goods by providing Internet users gone specific information. If you have your online store, then thanks to this type of campaign you can spread around your products upon the Internet. It will allow you to reach thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched shake up recipients
- Easy campaign organization in advertisement terms Advanced analytics to establish and put in the atmosphere of ads displayed Increased sales effectiveness
- Easy objective of costs!
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They permit advertisers to have effective right of entry to everything Google Ads resources under a single campaign. By launching a be in campaign, we reach a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are approachable as part of this stir will afterward be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader event strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in vary places upon the websites. This is a very popular method of advertising. If your direct is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases awareness and builds the company’s image among users
Why attain you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is possible to pick specific point toward groups and try the ad to specific recipients
- They have a significant impact on recipients and can drastically buildup sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
- Very truthful analytical data enable great optimisation of parameters going vis-а-vis for costs
How get Video Campaigns work?
- Skippable in-stream ads
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an full of zip way to bump the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not issue here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a attributed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their loan by managing their campaigns.
We also withhold certificates confirming our skills and experience in the dome of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the protest itself, as with ease as analytics, which we attach to inspect the results and to optimise in view of that as to cut the costs of the work up while obtaining better results. We as a consequence have experience in the atmosphere of campaigns from our own e-commerce projects, so this is the business we know extremely well.
Contact us and let us start cooperation!
For people who run a business in Lebowakgomo – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.