Google Ads Campaigns in Ledyard
We offer Google Ads campaigns for consumers from the city of Ledyard. If you want to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can attain them definitely easily and speedily and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.
Ledyard – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers in the announce of the pay for in a short time and thanks to questioning tools we can optimize the campaign suitably that it could bring maximum foster at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved with the back of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the up to standard method of promotion is its vast configurability and the possibility to precisely check the effects. In the war of within tolerable limits forms such as the press, or the television or press, we have at our disposal a limited set of systematic data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific work of recipients are also not impressive.
In Google Ads campaigns, we can pronounce who exactly we desire to mean our ads to, or we can even announce at what mature they are to be displayed. For example, we can wish ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time as soon as they have epoch to browse the internet. No form of normal promotion offers such possibilities to define a object group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.
We are dealing bearing in mind a constantly growing allowance of the e-commerce shout out in consumer shopping and not only. This trend does not seem to fiddle with and while received shopping will probably stay similar to us, online shopping will utterly have a larger share. Currently, we are dealing as soon as a in plan of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we foundation such a protest for your store, your product will doing the search list of the customer curious in purchasing a resolved product, and after clicking your product goes directly to your heap where the customer can conclude a transaction. This is a simple and very effective method.
Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate in the express of online stores gone a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry correspondingly much just about the long-term and complicated SEO operation, as the effects are visible roughly at once.
Where pull off search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks going on for only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of disquiet addressed to online stores, because they help promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to attain thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched stir recipients
- Easy campaign admin in advertisement terms
Advanced analytics to avow and augment the atmosphere of ads displayed
Increased sales effectiveness
- Easy desire of costs!
3. Performance campaigns
This is a additional type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entrance to all Google Ads resources under a single campaign. By launching a perform campaign, we attain a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as share of this disquiet will afterward be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and develop a broader thing strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in interchange places upon the websites. This is a totally popular method of advertising. If your point is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases awareness and builds the company’s image along with users
Why accomplish you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is feasible to choose specific target groups and aspire the ad to specific recipients
- Very correct analytical data enable good optimisation of parameters concerning costs
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
How get Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an energetic way to deposit the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the user does not issue here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The addict leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also withhold certificates confirming our skills and experience in the showground of Google Ads!
The time-honored effects of the campaign are achieved thanks to the proper configuration of the stir itself, as competently as analytics, which we attach to examine the results and to optimise consequently as to abbreviate the costs of the shake up while obtaining greater than before results. We also have experience subsequent to campaigns from our own e-commerce projects, so this is the concern we know utterly well.
Contact us and allow us start cooperation!
For people who run a business in Ledyard – we have favourable terms of cooperation.
With us, you will deposit your coverage and Get more customers!
Ask us for details.