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Google Ads Campaigns in Leesburg - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Leesburg

We offer Google Ads campaigns for consumers from the city of Leesburg. If you strive for to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for enthralling products or services. Thanks to Google Ads campaigns, you can reach them entirely easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.

Leesburg – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers in imitation of the present in a hasty time and thanks to diagnostic tools we can optimize the campaign as a result that it could bring maximum bolster at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved once the assist of various campaigns such as e.g. regular search engine campaigns and much more objector display or even smart shopping campaigns.

The advantage of Google Ads ads on summit of the customary method of promotion is its huge configurability and the possibility to precisely check the effects. In the deed of suitable forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific bureau of recipients are also not impressive.

In Google Ads campaigns, we can decide who exactly we desire to aspiration our ads to, or we can even announce at what mature they are to be displayed. For example, we can point toward ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time similar to they have period to browse the internet. No form of usual promotion offers such possibilities to clarify a point toward group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the buy can be finalised.

We are dealing in the proclaim of a constantly growing portion of the e-commerce market in consumer shopping and not only. This trend does not seem to change and while traditional shopping will probably stay bearing in mind us, online shopping will entirely have a larger share. Currently, we are dealing gone a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we launch such a mix up for your store, your product will work the search list of the customer curious in purchasing a unconditional product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and categorically effective method.

Shopping campaigns are a type of promotion, recommended to all online heap and e-commerce businesses, regardless of the industry. We cooperate subsequent to online stores gone a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rushed development of the Internet, it is hard to be number 1 in Google search results, but taking into consideration you configure a search campaign, you do not have to worry fittingly much just about the long-term and complicated SEO operation, as the effects are visible with insinuation to at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks concerning only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks more or less only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the ventilate of a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of disturb addressed to online stores, because they support promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will allow you to attain thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched work up recipients
  • Easy campaign executive in announcement terms
    Advanced analytics to encourage and put in the tone of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a additional type of campaign, used to reach the goals we chose. They permit advertisers to have effective entrance to everything Google Ads resources under a single campaign. By launching a act out campaign, we accomplish a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as share of this advocate will as well as be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader event strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in oscillate places upon the websites. This is a definitely popular method of advertising. If your target is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the course of users
 
Why pull off you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realistic to prefer specific aspire groups and object the ad to specific recipients
  • Very perfect analytical data enable good optimisation of parameters on the order of costs
  • They have a significant impact on recipients and can drastically buildup sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a wide group of users.
 
How reach Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an working way to bump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The user leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a credited Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.

We also sustain certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the stir uphill opinion itself, as competently as analytics, which we attach to inspect the results and to optimise hence as to abbreviate the costs of the work up while obtaining better results. We with have experience similar to campaigns from our own e-commerce projects, so this is the issue we know enormously well.

Contact us and allow us start cooperation!

 

For people who run a business in Leesburg – we have favourable terms of cooperation.

With us, you will accrual your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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