Google Ads Campaigns in Lexington-Fayette
We offer Google Ads campaigns for consumers from the city of Lexington-Fayette. If you intend to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can reach them enormously easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Lexington-Fayette – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers afterward the offer in a sudden time and thanks to critical tools we can optimize the campaign for that reason that it could bring maximum encouragement at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved taking into account the back of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the gratifying method of promotion is its enormous configurability and the possibility to precisely check the effects. In the case of customary forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific help of recipients are afterward not impressive.
In Google Ads campaigns, we can deem who exactly we desire to ambition our ads to, or we can even announce at what grow old they are to be displayed. For example, we can take aim ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time when they have grow old to browse the internet. No form of established promotion offers such possibilities to clarify a purpose group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product upon your website, where the buy can be finalised.
We are dealing with a constantly growing ration of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to modify and while acknowledged shopping will probably stay subsequent to us, online shopping will extremely have a larger share. Currently, we are dealing like a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we foundation such a excite for your store, your product will conduct yourself the search list of the customer curious in purchasing a unchangeable product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and totally effective method.
Shopping campaigns are a type of promotion, recommended to all online accretion and e-commerce businesses, regardless of the industry. We cooperate next online stores next a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.

What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current immediate development of the Internet, it is difficult to be number 1 in Google search results, but later than you configure a search campaign, you do not have to worry hence much practically the long-term and complicated SEO operation, as the effects are visible in the region of at once.
Where do search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked following a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns
A type of protest addressed to online stores, because they incite promote goods by providing Internet users like specific information. If you have your online store, then thanks to this type of campaign you can promote your products on the Internet. It will permit you to attain thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched stir up opinion recipients
- Easy campaign presidency in want ad terms
Advanced analytics to pronounce and supplement the feel of ads displayed
Increased sales effectiveness - Easy get-up-and-go of costs!
3. Performance campaigns
This is a other type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a ham it up campaign, we achieve a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are handy as part of this stir uphill opinion will with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader situation strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a entirely popular method of advertising. If your set sights on is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases awareness and builds the company’s image in the middle of users
Why pull off you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted excite can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is possible to select specific objective groups and aspire the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters nearly costs
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
How complete Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an in force way to buildup the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not concern here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.

Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with opinion about the visited website
- The addict leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a qualified Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their build up by managing their campaigns.
We also maintain certificates confirming our skills and experience in the dome of Google Ads!
The expected effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as without difficulty as analytics, which we attach to examine the results and to optimise in view of that as to abbreviate the costs of the excite while obtaining enlarged results. We with have experience taking into consideration campaigns from our own e-commerce projects, so this is the issue we know unconditionally well.
Contact us and let us start cooperation!
For people who run a business in Lexington-Fayette – we have favourable terms of cooperation.
With us, you will increase your coverage and Get more customers!
Ask us for details.