Google Ads Campaigns in Lindley
More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can accomplish them no question easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Lindley – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers as soon as the have the funds for in a immediate time and thanks to reasoned tools we can optimize the campaign therefore that it could bring maximum benefits at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved later the assist of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even smart shopping campaigns.
The advantage of Google Ads ads more than the up to standard method of promotion is its immense configurability and the possibility to precisely check the effects. In the fighting of tolerable forms such as the press, or the television or press, we have at our disposal a limited set of systematic data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific charity of recipients are then not impressive.
In Google Ads campaigns, we can deem who exactly we want to seek our ads to, or we can even adjudicate at what grow old they are to be displayed. For example, we can mean ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time bearing in mind they have epoch to browse the internet. No form of time-honored promotion offers such possibilities to clarify a try group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the purchase can be finalised.
We are dealing subsequent to a constantly growing share of the e-commerce spread around in consumer shopping and not only. This trend does not seem to regulate and while standard shopping will probably stay like us, online shopping will categorically have a larger share. Currently, we are dealing subsequent to a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we start such a shake up for your store, your product will action the search list of the customer eager in purchasing a perfect product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a simple and utterly effective method.
Shopping campaigns are a type of promotion, recommended to every online stock and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores gone a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current immediate development of the Internet, it is hard to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry fittingly much very nearly the long-term and complicated SEO operation, as the effects are visible a propos at once.
Where reach search ads display?
- Above the organic search results upon Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked gone a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of move around addressed to online stores, because they back promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will allow you to achieve thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched disturb recipients
- Easy campaign government in flyer terms Advanced analytics to confirm and add up the air of ads displayed Increased sales effectiveness
- Easy determination of costs!
3. Performance campaigns
This is a extra type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a put it on campaign, we reach a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as share of this move around will also be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternating places on the websites. This is a utterly popular method of advertising. If your mean is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
- Increases awareness and builds the company’s image accompanied by users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why attain you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disturb can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically accrual sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
- It is realizable to pick specific purpose groups and objective the ad to specific recipients
- Very perfect analytical data enable great optimisation of parameters on the subject of costs
How attain Video Campaigns work?
- In-Feed video ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an dynamic way to accumulation the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not event here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a recognized Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their press forward by managing their campaigns.
We also support certificates confirming our skills and experience in the field of Google Ads!
The traditional effects of the campaign are achieved thanks to the proper configuration of the work up itself, as competently as analytics, which we attach to examine the results and to optimise fittingly as to edit the costs of the rouse while obtaining greater than before results. We also have experience like campaigns from our own e-commerce projects, so this is the matter we know completely well.
Contact us and allow us start cooperation!
For people who run a business in Lindley – we have favourable terms of cooperation.
With us, you will buildup your coverage and Get more customers!
Ask us for details.
