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Google Ads Campaigns in Little Havana - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Little Havana

We offer Google Ads campaigns for consumers from the city of Little Havana. If you wish to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for glamorous products or services. Thanks to Google Ads campaigns, you can accomplish them extremely easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Little Havana – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers taking into account the meet the expense of in a terse time and thanks to investigative tools we can optimize the campaign for that reason that it could bring maximum further at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved once the support of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even intellectual shopping campaigns.

The advantage of Google Ads ads beyond the normal method of promotion is its enormous configurability and the possibility to precisely check the effects. In the exploit of welcome forms such as the press, or the television or press, we have at our disposal a limited set of critical data upon their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific action of recipients are also not impressive.

In Google Ads campaigns, we can declare who exactly we want to object our ads to, or we can even judge at what epoch they are to be displayed. For example, we can intend ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time considering they have become old to browse the internet. No form of conventional promotion offers such possibilities to define a try group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product on your website, where the purchase can be finalised.

We are dealing similar to a constantly growing share of the e-commerce promote in consumer shopping and not only. This trend does not seem to tweak and while standard shopping will probably stay considering us, online shopping will totally have a larger share. Currently, we are dealing with a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we launch such a stir up opinion for your store, your product will do something the search list of the customer curious in purchasing a truth product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a simple and unquestionably effective method.

Shopping campaigns are a type of promotion, recommended to all online store and e-commerce businesses, regardless of the industry. We cooperate considering online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but later you configure a search campaign, you do not have to worry fittingly much virtually the long-term and complicated SEO operation, as the effects are visible roughly speaking at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks almost only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later than a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of stir up addressed to online stores, because they help promote goods by providing Internet users in the publicize of specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will allow you to accomplish thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched campaign recipients
  • Easy campaign doling out in billboard terms
    Advanced analytics to sustain and count the character of ads displayed
    Increased sales effectiveness
  • Easy desire of costs!

3. Performance campaigns

This is a other type of campaign, used to achieve the goals we chose. They allow advertisers to have effective entrance to all Google Ads resources under a single campaign. By launching a discharge duty campaign, we reach a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as portion of this demonstrate will also be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader situation strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a utterly popular method of advertising. If your goal is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the course of users
 
Why reach you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir up opinion can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to choose specific take aim groups and plan the ad to specific recipients
  • Very perfect analytical data enable great optimisation of parameters regarding costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an full of life way to deposit the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.

We also maintain certificates confirming our skills and experience in the showground of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as capably as analytics, which we attach to examine the results and to optimise hence as to reduce the costs of the move around while obtaining better results. We then have experience afterward campaigns from our own e-commerce projects, so this is the situation we know utterly well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Little Havana – we have favourable terms of cooperation.

With us, you will layer your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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