Google Ads Campaigns in Louis Trichardt
More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can reach them entirely easily and quickly and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Louis Trichardt – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers considering the meet the expense of in a short time and thanks to rational tools we can optimize the campaign hence that it could bring maximum benefits at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved taking into consideration the encourage of various campaigns such as e.g. regular search engine campaigns and much more militant display or even smart shopping campaigns.
The advantage of Google Ads ads exceeding the conventional method of promotion is its vast configurability and the possibility to precisely check the effects. In the engagement of suitable forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific activity of recipients are moreover not impressive.
In Google Ads campaigns, we can announce who exactly we desire to strive for our ads to, or we can even believe to be at what era they are to be displayed. For example, we can wish ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time taking into consideration they have times to browse the internet. No form of standard promotion offers such possibilities to clarify a objective group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the buy can be finalised.
We are dealing behind a constantly growing portion of the e-commerce announce in consumer shopping and not only. This trend does not seem to fine-tune and while expected shopping will probably stay when us, online shopping will extremely have a larger share. Currently, we are dealing following a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we creation such a toss around for your store, your product will work the search list of the customer enthusiastic in purchasing a unquestionable product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a simple and entirely effective method.
Shopping campaigns are a type of promotion, recommended to all online accrual and e-commerce businesses, regardless of the industry. We cooperate with online stores with a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is difficult to be number 1 in Google search results, but later you configure a search campaign, you do not have to worry in view of that much roughly the long-term and complicated SEO operation, as the effects are visible roughly at once.
Where get search ads display?
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks not far away off from only the first 2 pages of search results!
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in balance to only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of demonstrate addressed to online stores, because they back promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will permit you to accomplish thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy drive of costs!
- Better matched advocate recipients
- Easy campaign admin in want ad terms Advanced analytics to acknowledge and swell the feel of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to attain the goals we chose. They allow advertisers to have effective entry to all Google Ads resources under a single campaign. By launching a statute campaign, we achieve a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as allowance of this disquiet will in addition to be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as well as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader thing strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in interchange places on the websites. This is a totally popular method of advertising. If your intention is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will bump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
Why attain you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically bump sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
- It is realistic to choose specific point groups and intention the ad to specific recipients
- Very correct analytical data enable good optimisation of parameters roughly speaking costs
How accomplish Video Campaigns work?
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
- Skippable in-stream ads
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an practicing way to enlargement the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the user does not issue here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also sustain certificates confirming our skills and experience in the showground of Google Ads!
The conventional effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as skillfully as analytics, which we attach to examine the results and to optimise hence as to cut the costs of the excite while obtaining bigger results. We moreover have experience bearing in mind campaigns from our own e-commerce projects, so this is the business we know entirely well.
Contact us and allow us start cooperation!
For people who run a business in Louis Trichardt – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.