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Google Ads Campaigns in Manhattan - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Manhattan

We offer Google Ads campaigns for consumers from the city of Manhattan. If you objective to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can attain them agreed easily and quickly and thanks to Google Analytics we can analyse our target organization and the effectiveness of a campaign.

Manhattan – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers when the have enough money in a immediate time and thanks to analytical tools we can optimize the campaign therefore that it could bring maximum encouragement at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved bearing in mind the back of various campaigns such as e.g. regular search engine campaigns and much more modern display or even smart shopping campaigns.

The advantage of Google Ads ads greater than the pleasing method of promotion is its vast configurability and the possibility to precisely check the effects. In the exploit of welcome forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific outfit of recipients are afterward not impressive.

In Google Ads campaigns, we can judge who exactly we want to wish our ads to, or we can even consider at what become old they are to be displayed. For example, we can object ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have period to browse the internet. No form of expected promotion offers such possibilities to clarify a try group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the buy can be finalised.

We are dealing considering a constantly growing allocation of the e-commerce spread around in consumer shopping and not only. This trend does not seem to alter and while normal shopping will probably stay as soon as us, online shopping will certainly have a larger share. Currently, we are dealing considering a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we start such a shake up for your store, your product will take action the search list of the customer enthusiastic in purchasing a total product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a simple and no question effective method.

Shopping campaigns are a type of promotion, recommended to all online growth and e-commerce businesses, regardless of the industry. We cooperate taking into consideration online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not situation what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rapid development of the Internet, it is difficult to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry correspondingly much very nearly the long-term and complicated SEO operation, as the effects are visible on the order of at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks concerning only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into account a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of trouble addressed to online stores, because they put stirring to promote goods by providing Internet users when specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will permit you to reach thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched move around recipients
  • Easy campaign dispensation in billboard terms
    Advanced analytics to pronounce and complement the tone of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a additional type of campaign, used to attain the goals we chose. They allow advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a proceed campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are within reach as portion of this trouble will plus be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader issue strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a categorically popular method of advertising. If your purpose is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image among users
 
Why do you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to pick specific intend groups and direct the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters on the subject of costs
  • They have a significant impact upon recipients and can drastically bump sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How reach Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an practicing way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The user leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their build up by managing their campaigns.

We also support certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The received effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as competently as analytics, which we attach to examine the results and to optimise hence as to reduce the costs of the raise a fuss while obtaining bigger results. We in addition to have experience following campaigns from our own e-commerce projects, so this is the situation we know definitely well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Manhattan – we have favourable terms of cooperation.

With us, you will buildup your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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