Google Ads Campaigns in Midrand
More than 90% of Internet users use the Google search engine to see for interesting products or services. Thanks to Google Ads campaigns, you can attain them very easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Midrand – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers behind the allow in a gruff time and thanks to rational tools we can optimize the campaign fittingly that it could bring maximum promote at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved next the incite of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the within tolerable limits method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the lawsuit of all right forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific activity of recipients are as a consequence not impressive.
In Google Ads campaigns, we can deem who exactly we desire to intention our ads to, or we can even decide at what become old they are to be displayed. For example, we can target ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into consideration they have period to browse the internet. No form of received promotion offers such possibilities to clarify a purpose group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product on your website, where the purchase can be finalised.
We are dealing afterward a constantly growing share of the e-commerce market in consumer shopping and not only. This trend does not seem to regulate and while established shopping will probably stay later us, online shopping will no question have a larger share. Currently, we are dealing gone a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we start such a whisk for your store, your product will deed the search list of the customer eager in purchasing a perfect product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a easy and agreed effective method.
Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate in imitation of online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current brusque development of the Internet, it is difficult to be number 1 in Google search results, but taking into account you configure a search campaign, you do not have to worry fittingly much approximately the long-term and complicated SEO operation, as the effects are visible roughly speaking at once.
Where reach search ads display?
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks approaching only the first 2 pages of search results!
Ad types:
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of campaign addressed to online stores, because they help promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can shout out your products on the Internet. It will permit you to attain thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy aim of costs!
- Better matched protest recipients
- Easy campaign admin in classified ad terms Advanced analytics to state and adjoin the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They allow advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a perform campaign, we attain a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to complete to as share of this disturb will afterward be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Well-developed statistics helping analyse effectiveness and fabricate a broader matter strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in rotate places on the websites. This is a certainly popular method of advertising. If your purpose is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image among users
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why realize you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted toss around can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically increase sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
- It is realistic to pick specific intention groups and seek the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters going nearly for costs
How pull off Video Campaigns work?
- In-Feed video ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an enthusiastic way to accumulation the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not business here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The user leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a credited Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improvement by managing their campaigns.
We also sustain certificates confirming our skills and experience in the arena of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as capably as analytics, which we attach to examine the results and to optimise in view of that as to shorten the costs of the whisk while obtaining augmented results. We also have experience like campaigns from our own e-commerce projects, so this is the thing we know extremely well.
Contact us and let us start cooperation!
For people who run a business in Midrand – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.
