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Google Ads Campaigns in Midstream - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Midstream

We offer Google Ads campaigns for consumers from the city of Midstream. If you ambition to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can attain them totally easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.

Midstream – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers gone the pay for in a rushed time and thanks to reasoned tools we can optimize the campaign hence that it could bring maximum encouragement at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved with the urge on of various campaigns such as e.g. regular search engine campaigns and much more modern display or even intellectual shopping campaigns.

The advantage of Google Ads ads greater than the conventional method of promotion is its enormous configurability and the possibility to precisely check the effects. In the exploit of usual forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific help of recipients are then not impressive.

In Google Ads campaigns, we can rule who exactly we desire to mean our ads to, or we can even believe to be at what period they are to be displayed. For example, we can ambition ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time as soon as they have times to browse the internet. No form of usual promotion offers such possibilities to clarify a ambition group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.

We are dealing once a constantly growing allowance of the e-commerce present in consumer shopping and not only. This trend does not seem to modify and while time-honored shopping will probably stay subsequently us, online shopping will entirely have a larger share. Currently, we are dealing later than a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large charity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come occurring with the allowance for and we launch such a campaign for your store, your product will operate the search list of the customer curious in purchasing a resolved product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a simple and certainly effective method.

Shopping campaigns are a type of promotion, recommended to all online stock and e-commerce businesses, regardless of the industry. We cooperate when online stores following a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but like you configure a search campaign, you do not have to worry correspondingly much roughly the long-term and complicated SEO operation, as the effects are visible as regards at once.

 

Where realize search ads display?
  • Above the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks a propos only the first 2 pages of search results!
  • To Google search network partners
  • Below the organic search results on Google
Ad types:
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks a propos only the first 2 pages of search results!

Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of campaign addressed to online stores, because they put up to promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can puff your products upon the Internet. It will permit you to accomplish thousands of further customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Easy goal of costs!
  • Increased coverage of your offer upon the Internet
  • Better matched stir uphill opinion recipients
  • Easy campaign admin in public notice terms Advanced analytics to pronounce and add together the quality of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a additional type of campaign, used to reach the goals we chose. They permit advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a proceed campaign, we reach a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to pull off to as ration of this work up will as a consequence be helpful.

It is worth choosing Performance campaigns for:
  • Increased value of the conversion rate, as well as increased value of the basket
  • Well-developed statistics helping analyse effectiveness and produce a broader business strategy
  • Increased number of customers making a conversion

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places on the websites. This is a utterly popular method of advertising. If your purpose is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
  • Increases preparedness and builds the company’s image in the course of users
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
 
Why realize you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disconcert can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video accomplice apps and videos.

 

Why it is worth creating Video Campaigns?
  • They have a significant impact on recipients and can drastically mass sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
  • It is reachable to select specific try groups and plan the ad to specific recipients
  • Very truthful analytical data enable good optimisation of parameters around costs
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an full of zip way to addition the sale.

Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The user leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their evolve by managing their campaigns.

We also Keep certificates confirming our skills and experience in the showground of Google Ads!

 

 

The established effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as competently as analytics, which we attach to examine the results and to optimise for that reason as to abbreviate the costs of the stir uphill opinion while obtaining bigger results. We as well as have experience in the same way as campaigns from our own e-commerce projects, so this is the matter we know very well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Midstream – we have favourable terms of cooperation.

With us, you will buildup your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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