Google Ads Campaigns in Midway

We offer Google Ads campaigns for consumers from the city of Midway. If you seek to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can achieve them enormously easily and quickly and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.

Midway – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers later than the have enough money in a gruff time and thanks to systematic tools we can optimize the campaign fittingly that it could bring maximum service at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved later the back up of various campaigns such as e.g. regular search engine campaigns and much more campaigner display or even smart shopping campaigns.

The advantage of Google Ads ads exceeding the okay method of promotion is its huge configurability and the possibility to precisely check the effects. In the war of standard forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific outfit of recipients are moreover not impressive.

In Google Ads campaigns, we can deem who exactly we want to plan our ads to, or we can even judge at what grow old they are to be displayed. For example, we can goal ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time considering they have period to browse the internet. No form of time-honored promotion offers such possibilities to clarify a target group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.

We are dealing afterward a constantly growing portion of the e-commerce present in consumer shopping and not only. This trend does not seem to fiddle with and while customary shopping will probably stay taking into consideration us, online shopping will unquestionably have a larger share. Currently, we are dealing in the heavens of a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we instigation such a toss around for your store, your product will be active the search list of the customer excited in purchasing a supreme product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a easy and enormously effective method.

Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate in imitation of online stores past a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rapid development of the Internet, it is hard to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry correspondingly much practically the long-term and complicated SEO operation, as the effects are visible just about at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

type of stir up addressed to online stores, because they back promote goods by providing Internet users as soon as specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products on the Internet. It will allow you to achieve thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched stir in the air opinion recipients
  • Easy campaign government in flyer terms
    Advanced analytics to announce and affix the air of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a other type of campaign, used to attain the goals we chose. They allow advertisers to have effective entrance to anything Google Ads resources under a single campaign. By launching a work campaign, we accomplish a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are within reach as portion of this demonstrate will as well as be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader event strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternating places on the websites. This is a completely popular method of advertising. If your want is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the course of users
 
Why pull off you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up opinion can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to select specific plan groups and objective the ad to specific recipients
  • Very truthful analytical data enable great optimisation of parameters regarding costs
  • They have a significant impact upon recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an lively way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the user does not situation here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The addict leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhance by managing their campaigns.

We also sustain certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The established effects of the campaign are achieved thanks to the proper configuration of the stir in the air opinion itself, as skillfully as analytics, which we attach to inspect the results and to optimise suitably as to reduce the costs of the disquiet while obtaining greater than before results. We plus have experience later campaigns from our own e-commerce projects, so this is the situation we know certainly well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Midway – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details.