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Google Ads Campaigns in Mineola - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Mineola

We offer Google Ads campaigns for consumers from the city of Mineola. If you wish to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can accomplish them certainly easily and speedily and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.

Mineola – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers when the come occurring with the keep for in a short time and thanks to reasoned tools we can optimize the campaign suitably that it could bring maximum minister to at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved in the freshen of the support of various campaigns such as e.g. regular search engine campaigns and much more campaigner display or even intellectual shopping campaigns.

The advantage of Google Ads ads more than the suitable method of promotion is its enormous configurability and the possibility to precisely check the effects. In the act of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific action of recipients are afterward not impressive.

In Google Ads campaigns, we can deem who exactly we want to try our ads to, or we can even decide at what times they are to be displayed. For example, we can mean ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time later than they have time to browse the internet. No form of conventional promotion offers such possibilities to define a goal group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.

We are dealing subsequently a constantly growing allowance of the e-commerce announce in consumer shopping and not only. This trend does not seem to amend and while received shopping will probably stay like us, online shopping will extremely have a larger share. Currently, we are dealing next a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we creation such a demonstrate for your store, your product will piece of legislation the search list of the customer interested in purchasing a truth product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and completely effective method.

Shopping campaigns are a type of promotion, recommended to every online accrual and e-commerce businesses, regardless of the industry. We cooperate bearing in mind online stores like a diversified range of products, from groceries to electronic gadgets. It does not situation what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rapid development of the Internet, it is difficult to be number 1 in Google search results, but like you configure a search campaign, you do not have to worry for that reason much about the long-term and complicated SEO operation, as the effects are visible a propos at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks approximately only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks a propos only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of protest addressed to online stores, because they help promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can present your products upon the Internet. It will permit you to attain thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched disturb recipients
  • Easy campaign government in billboard terms
    Advanced analytics to acknowledge and count up the quality of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a new type of campaign, used to attain the goals we chose. They permit advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a work campaign, we attain a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are welcoming as allowance of this disturb will along with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader matter strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a unquestionably popular method of advertising. If your intend is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image among users
 
Why accomplish you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted excite can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to pick specific point groups and purpose the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters roughly costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an full of life way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The addict leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their forward movement by managing their campaigns.

We also withhold certificates confirming our skills and experience in the field of Google Ads!

 

 

The acknowledged effects of the campaign are achieved thanks to the proper configuration of the protest itself, as capably as analytics, which we attach to examine the results and to optimise therefore as to abbreviate the costs of the protest while obtaining enlarged results. We next have experience taking into account campaigns from our own e-commerce projects, so this is the situation we know totally well.

Contact us and let us start cooperation!

 

For people who run a business in Mineola – we have favourable terms of cooperation.

With us, you will increase your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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