Google Ads Campaigns in Mmabatho
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can achieve them categorically easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Mmabatho – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers with the have the funds for in a brusque time and thanks to critical tools we can optimize the campaign fittingly that it could bring maximum service at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved past the assist of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even smart shopping campaigns.
The advantage of Google Ads ads exceeding the satisfactory method of promotion is its immense configurability and the possibility to precisely check the effects. In the case of okay forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific organization of recipients are also not impressive.
In Google Ads campaigns, we can consider who exactly we want to point our ads to, or we can even deem at what mature they are to be displayed. For example, we can object ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time later than they have become old to browse the internet. No form of customary promotion offers such possibilities to clarify a aspiration group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product on your website, where the purchase can be finalised.
We are dealing in the same way as a constantly growing allocation of the e-commerce publicize in consumer shopping and not only. This trend does not seem to fiddle with and while usual shopping will probably stay as soon as us, online shopping will unconditionally have a larger share. Currently, we are dealing like a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large group of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we inauguration such a raise a fuss for your store, your product will produce an effect the search list of the customer impatient in purchasing a unlimited product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a easy and very effective method.
Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate taking into consideration online stores next a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but gone you configure a search campaign, you do not have to worry consequently much very nearly the long-term and complicated SEO operation, as the effects are visible with suggestion to at once.
Where get search ads display?
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks approximately only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked once a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of demonstrate addressed to online stores, because they back promote goods by providing Internet users like specific information. If you have your online store, then thanks to this type of campaign you can present your products on the Internet. It will permit you to achieve thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched disturb recipients
- Easy hope of costs!
- Easy campaign running in poster terms Advanced analytics to sustain and put in the quality of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to attain the goals we chose. They allow advertisers to have effective entry to all Google Ads resources under a single campaign. By launching a proceed campaign, we accomplish a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are comprehensible as allocation of this stir uphill opinion will with be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Well-developed statistics helping analyse effectiveness and fabricate a broader matter strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in rotate places on the websites. This is a categorically popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image in the course of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
Why attain you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted excite can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically accrual sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
- It is reachable to select specific aspiration groups and aspire the ad to specific recipients
- Very truthful analytical data enable good optimisation of parameters around costs
How get Video Campaigns work?
- Skippable in-stream ads
- Outstream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an functional way to buildup the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not thing here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhance by managing their campaigns.
We also withhold certificates confirming our skills and experience in the pitch of Google Ads!
The conventional effects of the campaign are achieved thanks to the proper configuration of the trouble itself, as well as analytics, which we attach to examine the results and to optimise fittingly as to cut the costs of the disturb while obtaining better results. We along with have experience subsequently campaigns from our own e-commerce projects, so this is the concern we know utterly well.
Contact us and allow us start cooperation!
For people who run a business in Mmabatho – we have favourable terms of cooperation.
With us, you will lump your coverage and acquire more customers!
Ask us for details.