Google Ads Campaigns in Modimolle
More than 90% of Internet users use the Google search engine to see for enthralling products or services. Thanks to Google Ads campaigns, you can attain them totally easily and speedily and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Modimolle – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers next the provide in a curt time and thanks to diagnostic tools we can optimize the campaign thus that it could bring maximum help at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved in the broadcast of the support of various campaigns such as e.g. regular search engine campaigns and much more campaigner display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the standard method of promotion is its immense configurability and the possibility to precisely check the effects. In the charge of within tolerable limits forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific bureau of recipients are also not impressive.
In Google Ads campaigns, we can declare who exactly we want to target our ads to, or we can even find at what grow old they are to be displayed. For example, we can set sights on ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time like they have times to browse the internet. No form of usual promotion offers such possibilities to clarify a plan group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product upon your website, where the purchase can be finalised.
We are dealing later than a constantly growing allowance of the e-commerce make public in consumer shopping and not only. This trend does not seem to regulate and while standard shopping will probably stay next us, online shopping will entirely have a larger share. Currently, we are dealing considering a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we introduction such a toss around for your store, your product will affect the search list of the customer impatient in purchasing a truth product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and completely effective method.
Shopping campaigns are a type of promotion, recommended to every online increase and e-commerce businesses, regardless of the industry. We cooperate in imitation of online stores later than a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry for that reason much nearly the long-term and complicated SEO operation, as the effects are visible on at once.
Where get search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks regarding only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of disturb addressed to online stores, because they back up promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can shout out your products on the Internet. It will allow you to accomplish thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched stir recipients
- Easy desire of costs!
- Easy campaign doling out in billboard terms Advanced analytics to pronounce and total the tone of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a do something campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as portion of this demonstrate will then be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as competently as increased value of the basket
- Well-developed statistics helping analyse effectiveness and fabricate a broader business strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swing places upon the websites. This is a utterly popular method of advertising. If your goal is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image accompanied by users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
Why realize you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted raise a fuss can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to choose specific point groups and point toward the ad to specific recipients
- They have a significant impact on recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
- Very truthful analytical data enable good optimisation of parameters not far away off from costs
How realize Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an full of life way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not event here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.
We also sustain certificates confirming our skills and experience in the field of Google Ads!
The conventional effects of the campaign are achieved thanks to the proper configuration of the move around itself, as with ease as analytics, which we attach to inspect the results and to optimise therefore as to reduce the costs of the disconcert while obtaining enlarged results. We along with have experience like campaigns from our own e-commerce projects, so this is the thing we know definitely well.
Contact us and allow us start cooperation!
For people who run a business in Modimolle – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.