Google Ads Campaigns in Molteno
More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can achieve them totally easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Molteno – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers once the have enough money in a rapid time and thanks to rational tools we can optimize the campaign as a result that it could bring maximum bolster at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved similar to the assist of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the tolerable method of promotion is its enormous configurability and the possibility to precisely check the effects. In the charge of suitable forms such as the press, or the television or press, we have at our disposal a limited set of investigative data upon their effectiveness. The possibilities of configuring such a usual campaign and targeting a specific help of recipients are with not impressive.
In Google Ads campaigns, we can adjudicate who exactly we want to mean our ads to, or we can even regard as being at what period they are to be displayed. For example, we can ambition ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time as soon as they have mature to browse the internet. No form of established promotion offers such possibilities to define a set sights on group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.
We are dealing later than a constantly growing ration of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to modify and while time-honored shopping will probably stay once us, online shopping will utterly have a larger share. Currently, we are dealing gone a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large group of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we initiation such a toss around for your store, your product will con the search list of the customer eager in purchasing a unconditional product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a easy and utterly effective method.
Shopping campaigns are a type of promotion, recommended to all online accrual and e-commerce businesses, regardless of the industry. We cooperate past online stores when a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current brusque development of the Internet, it is difficult to be number 1 in Google search results, but gone you configure a search campaign, you do not have to worry appropriately much practically the long-term and complicated SEO operation, as the effects are visible in this area at once.
Where realize search ads display?
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks a propos only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results on Google
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks concerning only the first 2 pages of search results!
Ad types:
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of stir up addressed to online stores, because they back promote goods by providing Internet users subsequently specific information. If you have your online store, then thanks to this type of campaign you can shout out your products upon the Internet. It will permit you to accomplish thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched shake up recipients
- Easy determination of costs!
- Easy campaign government in public notice terms Advanced analytics to establish and enhance the quality of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a supplementary type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a accomplishment campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are straightforward as allowance of this whisk will also be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places on the websites. This is a categorically popular method of advertising. If your take aim is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
- Increases vigilance and builds the company’s image accompanied by users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why accomplish you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted shake up can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically addition sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
- It is feasible to prefer specific plan groups and set sights on the ad to specific recipients
- Very true analytical data enable good optimisation of parameters roughly costs
How get Video Campaigns work?
- Skippable in-stream ads
- Outstream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an working way to deposit the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the addict does not issue here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The addict leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a qualified Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improvement by managing their campaigns.
We also withhold certificates confirming our skills and experience in the arena of Google Ads!
The time-honored effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as capably as analytics, which we attach to examine the results and to optimise consequently as to shorten the costs of the stir while obtaining improved results. We then have experience afterward campaigns from our own e-commerce projects, so this is the matter we know unquestionably well.
Contact us and allow us start cooperation!
For people who run a business in Molteno – we have favourable terms of cooperation.
With us, you will accumulation your coverage and Get more customers!
Ask us for details.
