Google Ads Campaigns in Mondlo
More than 90% of Internet users use the Google search engine to see for interesting products or services. Thanks to Google Ads campaigns, you can reach them very easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Mondlo – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers afterward the give in a unexpected time and thanks to critical tools we can optimize the campaign correspondingly that it could bring maximum abet at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved subsequently the encourage of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even smart shopping campaigns.
The advantage of Google Ads ads beyond the enjoyable method of promotion is its enormous configurability and the possibility to precisely check the effects. In the court case of standard forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific society of recipients are moreover not impressive.
In Google Ads campaigns, we can regard as being who exactly we want to mean our ads to, or we can even find at what grow old they are to be displayed. For example, we can objective ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time following they have get older to browse the internet. No form of usual promotion offers such possibilities to define a goal group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.
We are dealing later than a constantly growing ration of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to alter and while standard shopping will probably stay subsequent to us, online shopping will categorically have a larger share. Currently, we are dealing later than a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large organization of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we start such a excite for your store, your product will bill the search list of the customer keen in purchasing a fixed product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and unquestionably effective method.
Shopping campaigns are a type of promotion, recommended to every online deposit and e-commerce businesses, regardless of the industry. We cooperate later than online stores as soon as a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current curt development of the Internet, it is difficult to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry appropriately much about the long-term and complicated SEO operation, as the effects are visible nearly at once.
Where get search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks concerning only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks a propos only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of disconcert addressed to online stores, because they help promote goods by providing Internet users as soon as specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products on the Internet. It will allow you to attain thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched stir up opinion recipients
- Easy campaign meting out in personal ad terms Advanced analytics to verify and tally up the quality of ads displayed Increased sales effectiveness
- Easy hope of costs!
3. Performance campaigns
This is a additional type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective access to all Google Ads resources under a single campaign. By launching a feat campaign, we achieve a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to complete to as ration of this work up will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader thing strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swap places upon the websites. This is a extremely popular method of advertising. If your want is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases awareness and builds the company’s image in the middle of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
Why accomplish you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disquiet can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically addition sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
- It is reachable to prefer specific aspire groups and intention the ad to specific recipients
- Very perfect analytical data enable great optimisation of parameters re costs
How reach Video Campaigns work?
- Skippable in-stream ads
- Outstream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an full of life way to buildup the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the user does not event here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a credited Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.
We also maintain certificates confirming our skills and experience in the field of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the work up itself, as competently as analytics, which we attach to inspect the results and to optimise consequently as to shorten the costs of the campaign while obtaining augmented results. We afterward have experience afterward campaigns from our own e-commerce projects, so this is the event we know agreed well.
Contact us and allow us Begin cooperation!
For people who run a business in Mondlo – we have favourable terms of cooperation.
With us, you will deposit your coverage and acquire more customers!
Ask us for details.