Google Ads Campaigns in Mooirivier
More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can accomplish them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Mooirivier – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers once the find the maintenance for in a sudden time and thanks to analytical tools we can optimize the campaign hence that it could bring maximum assistance at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved considering the urge on of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even smart shopping campaigns.
The advantage of Google Ads ads more than the usual method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the proceedings of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of systematic data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific society of recipients are also not impressive.
In Google Ads campaigns, we can announce who exactly we desire to intention our ads to, or we can even judge at what become old they are to be displayed. For example, we can target ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time later they have time to browse the internet. No form of established promotion offers such possibilities to define a try group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the buy can be finalised.
We are dealing gone a constantly growing allowance of the e-commerce spread around in consumer shopping and not only. This trend does not seem to modify and while traditional shopping will probably stay taking into consideration us, online shopping will completely have a larger share. Currently, we are dealing behind a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large organization of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we foundation such a campaign for your store, your product will accomplishment the search list of the customer interested in purchasing a unadulterated product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a simple and totally effective method.
Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate past online stores following a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sharp development of the Internet, it is difficult to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry appropriately much more or less the long-term and complicated SEO operation, as the effects are visible almost at once.
Where get search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks almost only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results on Google
Ad types:
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks approaching only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of whisk addressed to online stores, because they put up to promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can spread around your products on the Internet. It will allow you to achieve thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Easy hope of costs!
- Increased coverage of your offer on the Internet
- Better matched shake up recipients
- Easy campaign giving out in flyer terms Advanced analytics to sustain and combine the vibes of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a further type of campaign, used to attain the goals we chose. They allow advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a play a role campaign, we accomplish a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as share of this move around will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader issue strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in exchange places on the websites. This is a entirely popular method of advertising. If your purpose is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
- Increases watchfulness and builds the company’s image in the middle of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why get you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted mix up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically deposit sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
- It is realizable to pick specific objective groups and direct the ad to specific recipients
- Very precise analytical data enable great optimisation of parameters all but costs
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an full of zip way to layer the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a official Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expansion by managing their campaigns.
We also maintain certificates confirming our skills and experience in the arena of Google Ads!
The customary effects of the campaign are achieved thanks to the proper configuration of the advocate itself, as with ease as analytics, which we attach to examine the results and to optimise therefore as to cut the costs of the shake up while obtaining improved results. We plus have experience with campaigns from our own e-commerce projects, so this is the concern we know entirely well.
Contact us and let us Begin cooperation!
For people who run a business in Mooirivier – we have favourable terms of cooperation.
With us, you will accumulation your coverage and Get more customers!
Ask us for details.
