Google Ads Campaigns in Mossel Bay
More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can accomplish them unquestionably easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Mossel Bay – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers in the impression of the offer in a sudden time and thanks to critical tools we can optimize the campaign fittingly that it could bring maximum help at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved as soon as the help of various campaigns such as e.g. regular search engine campaigns and much more enlightened display or even intellectual shopping campaigns.
The advantage of Google Ads ads beyond the agreeable method of promotion is its enormous configurability and the possibility to precisely check the effects. In the proceedings of good enough forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific work of recipients are then not impressive.
In Google Ads campaigns, we can judge who exactly we desire to try our ads to, or we can even decide at what epoch they are to be displayed. For example, we can wish ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in the melody of they have get older to browse the internet. No form of customary promotion offers such possibilities to define a object group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.
We are dealing subsequently a constantly growing portion of the e-commerce make known in consumer shopping and not only. This trend does not seem to alter and while customary shopping will probably stay with us, online shopping will no question have a larger share. Currently, we are dealing following a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we start such a rouse for your store, your product will work the search list of the customer eager in purchasing a fixed product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a easy and entirely effective method.
Shopping campaigns are a type of promotion, recommended to all online hoard and e-commerce businesses, regardless of the industry. We cooperate once online stores following a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but once you configure a search campaign, you do not have to worry in view of that much approximately the long-term and complicated SEO operation, as the effects are visible roughly speaking at once.
Where reach search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks something like only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of toss around addressed to online stores, because they urge on promote goods by providing Internet users behind specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products on the Internet. It will permit you to accomplish thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy hope of costs!
- Better matched mix up recipients
- Easy campaign handing out in classified ad terms Advanced analytics to insist and adjoin the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to whatever Google Ads resources under a single campaign. By launching a put-on campaign, we attain a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as allowance of this whisk will then be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Well-developed statistics helping analyse effectiveness and develop a broader issue strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places on the websites. This is a agreed popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image along with users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic mass in sales
Why do you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted trouble can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is doable to pick specific objective groups and target the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters approximately costs
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
How reach Video Campaigns work?
- In-Feed video ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an energetic way to mass the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the addict does not matter here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a official Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also preserve certificates confirming our skills and experience in the arena of Google Ads!
The normal effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as competently as analytics, which we attach to examine the results and to optimise fittingly as to abbreviate the costs of the toss around while obtaining enlarged results. We then have experience in the circulate of campaigns from our own e-commerce projects, so this is the matter we know completely well.
Contact us and let us Begin cooperation!
For people who run a business in Mossel Bay – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.