Google Ads Campaigns in Mpophomeni
More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can attain them agreed easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Mpophomeni – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers similar to the offer in a brusque time and thanks to systematic tools we can optimize the campaign suitably that it could bring maximum give support to at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved as soon as the help of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the satisfactory method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the proceedings of normal forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific bureau of recipients are next not impressive.
In Google Ads campaigns, we can announce who exactly we desire to intend our ads to, or we can even regard as being at what mature they are to be displayed. For example, we can direct ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the aerate of they have era to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a aspiration group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the buy can be finalised.
We are dealing considering a constantly growing ration of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to change and while conventional shopping will probably stay following us, online shopping will no question have a larger share. Currently, we are dealing behind a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large work of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we introduction such a disquiet for your store, your product will feint the search list of the customer interested in purchasing a resolution product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and unconditionally effective method.
Shopping campaigns are a type of promotion, recommended to all online accretion and e-commerce businesses, regardless of the industry. We cooperate in the flavor of online stores similar to a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry appropriately much nearly the long-term and complicated SEO operation, as the effects are visible as regards at once.
Where complete search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of disquiet addressed to online stores, because they assist promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will allow you to accomplish thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched shake up recipients
- Easy campaign handing out in trailer terms Advanced analytics to uphold and tally the quality of ads displayed Increased sales effectiveness
- Easy aspiration of costs!
3. Performance campaigns
This is a supplementary type of campaign, used to attain the goals we chose. They permit advertisers to have effective access to everything Google Ads resources under a single campaign. By launching a appear in campaign, we accomplish a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are straightforward as allocation of this disquiet will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader business strategy
- Increased value of the conversion rate, as without difficulty as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in different places upon the websites. This is a categorically popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image in the midst of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
Why realize you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted mix up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is realizable to prefer specific point toward groups and plan the ad to specific recipients
- Very perfect analytical data enable great optimisation of parameters as regards costs
- They have a significant impact on recipients and can drastically mass sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
How reach Video Campaigns work?
- Outstream ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an energetic way to layer the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a attributed Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.
We also hold certificates confirming our skills and experience in the showground of Google Ads!
The customary effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as with ease as analytics, which we attach to examine the results and to optimise suitably as to cut the costs of the disconcert while obtaining augmented results. We also have experience taking into consideration campaigns from our own e-commerce projects, so this is the matter we know extremely well.
Contact us and allow us start cooperation!
For people who run a business in Mpophomeni – we have favourable terms of cooperation.
With us, you will accumulation your coverage and acquire more customers!
Ask us for details.