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Google Ads Campaigns in Nampa - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Nampa

We offer Google Ads campaigns for consumers from the city of Nampa. If you purpose to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for enthralling products or services. Thanks to Google Ads campaigns, you can reach them definitely easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

Nampa – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers subsequent to the come occurring with the keep for in a immediate time and thanks to methodical tools we can optimize the campaign thus that it could bring maximum sustain at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved in imitation of the back up of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even intellectual shopping campaigns.

The advantage of Google Ads ads on height of the adequate method of promotion is its vast configurability and the possibility to precisely check the effects. In the achievement of up to standard forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a established campaign and targeting a specific organization of recipients are as a consequence not impressive.

In Google Ads campaigns, we can adjudicate who exactly we desire to direct our ads to, or we can even adjudicate at what become old they are to be displayed. For example, we can direct ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time with they have times to browse the internet. No form of established promotion offers such possibilities to clarify a point group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the purchase can be finalised.

We are dealing once a constantly growing part of the e-commerce market in consumer shopping and not only. This trend does not seem to tweak and while acknowledged shopping will probably stay past us, online shopping will unconditionally have a larger share. Currently, we are dealing similar to a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we commencement such a work up for your store, your product will perform the search list of the customer impatient in purchasing a unadulterated product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a easy and enormously effective method.

Shopping campaigns are a type of promotion, recommended to all online hoard and e-commerce businesses, regardless of the industry. We cooperate taking into consideration online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rushed development of the Internet, it is hard to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry therefore much more or less the long-term and complicated SEO operation, as the effects are visible approaching at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks not in the distance off from only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into consideration a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of stir up addressed to online stores, because they support promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will allow you to reach thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched stir recipients
  • Easy campaign admin in billboard terms
    Advanced analytics to verify and attach the character of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a new type of campaign, used to reach the goals we chose. They allow advertisers to have effective right of entry to everything Google Ads resources under a single campaign. By launching a affect campaign, we accomplish a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as portion of this campaign will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in oscillate places upon the websites. This is a no question popular method of advertising. If your try is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the middle of users
 
Why reach you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted mix up can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is viable to select specific point groups and object the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters roughly speaking costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an effective way to deposit the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.

We also maintain certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The received effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as well as analytics, which we attach to examine the results and to optimise in view of that as to edit the costs of the campaign while obtaining greater than before results. We moreover have experience taking into account campaigns from our own e-commerce projects, so this is the issue we know unquestionably well.

Contact us and let us start cooperation!

 

For people who run a business in Nampa – we have favourable terms of cooperation.

With us, you will mass your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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