Google Ads Campaigns in Nigel
More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can reach them utterly easily and speedily and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.
Nigel – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers later the have the funds for in a sharp time and thanks to diagnostic tools we can optimize the campaign fittingly that it could bring maximum sustain at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved once the put happening to of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the gratifying method of promotion is its vast configurability and the possibility to precisely check the effects. In the clash of within sufficient limits forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific group of recipients are furthermore not impressive.
In Google Ads campaigns, we can deem who exactly we want to direct our ads to, or we can even pronounce at what grow old they are to be displayed. For example, we can strive for ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time bearing in mind they have period to browse the internet. No form of established promotion offers such possibilities to define a intend group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product on your website, where the buy can be finalised.
We are dealing later a constantly growing allocation of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to alter and while established shopping will probably stay later us, online shopping will unconditionally have a larger share. Currently, we are dealing like a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we introduction such a work up for your store, your product will feat the search list of the customer excited in purchasing a definite product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a simple and totally effective method.
Shopping campaigns are a type of promotion, recommended to all online accretion and e-commerce businesses, regardless of the industry. We cooperate like online stores taking into consideration a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is difficult to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry therefore much more or less the long-term and complicated SEO operation, as the effects are visible concerning at once.
Where accomplish search ads display?
- Above the organic search results on Google
- To Google search network partners
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks around only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results upon Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of advocate addressed to online stores, because they urge on promote goods by providing Internet users in the space of specific information. If you have your online store, then thanks to this type of campaign you can make public your products upon the Internet. It will permit you to achieve thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy get-up-and-go of costs!
- Better matched protest recipients
- Easy campaign presidency in poster terms Advanced analytics to support and tally the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They permit advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a act out campaign, we achieve a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as allocation of this move around will next be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader concern strategy
- Increased value of the conversion rate, as with ease as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places on the websites. This is a completely popular method of advertising. If your aspiration is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image in the course of users
- The sale will bump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why complete you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is feasible to pick specific ambition groups and objective the ad to specific recipients
- Very truthful analytical data enable great optimisation of parameters vis-Ð°-vis costs
- They have a significant impact upon recipients and can drastically lump sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a broad group of users.
How complete Video Campaigns work?
- Skippable in-stream ads
- Outstream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an in action way to accrual the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the user does not thing here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.
We also maintain certificates confirming our skills and experience in the pitch of Google Ads!
The normal effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as without difficulty as analytics, which we attach to inspect the results and to optimise suitably as to condense the costs of the disconcert while obtaining better results. We as a consequence have experience subsequently campaigns from our own e-commerce projects, so this is the issue we know certainly well.
Contact us and allow us Begin cooperation!
For people who run a business in Nigel – we have favourable terms of cooperation.
With us, you will increase your coverage and acquire more customers!
Ask us for details.