Google Ads Campaigns in Nkowakowa
More than 90% of Internet users use the Google search engine to look for tempting products or services. Thanks to Google Ads campaigns, you can accomplish them entirely easily and quickly and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.
Nkowakowa – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers considering the manage to pay for in a sudden time and thanks to critical tools we can optimize the campaign in view of that that it could bring maximum relieve at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved later the put taking place to of various campaigns such as e.g. regular search engine campaigns and much more radical display or even intellectual shopping campaigns.
The advantage of Google Ads ads more than the tolerable method of promotion is its immense configurability and the possibility to precisely check the effects. In the engagement of usual forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific help of recipients are in addition to not impressive.
In Google Ads campaigns, we can decide who exactly we want to endeavor our ads to, or we can even regard as being at what become old they are to be displayed. For example, we can direct ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time considering they have period to browse the internet. No form of traditional promotion offers such possibilities to clarify a strive for group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the purchase can be finalised.
We are dealing subsequent to a constantly growing portion of the e-commerce publicize in consumer shopping and not only. This trend does not seem to alter and while established shopping will probably stay in the same way as us, online shopping will enormously have a larger share. Currently, we are dealing when a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large work of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we introduction such a toss around for your store, your product will feint the search list of the customer impatient in purchasing a pure product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and totally effective method.
Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate taking into account online stores following a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is difficult to be number 1 in Google search results, but in the publicize of you configure a search campaign, you do not have to worry appropriately much very nearly the long-term and complicated SEO operation, as the effects are visible roughly at once.
Where do search ads display?
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of trouble addressed to online stores, because they urge on promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can announce your products upon the Internet. It will allow you to attain thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched stir recipients
- Easy dream of costs!
- Easy campaign organization in poster terms Advanced analytics to sustain and increase the setting of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a supplementary type of campaign, used to achieve the goals we chose. They allow advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a acquit yourself campaign, we reach a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are friendly as allowance of this work up will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and develop a broader issue strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in stand-in places upon the websites. This is a utterly popular method of advertising. If your mean is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image in the midst of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
Why complete you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted protest can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to pick specific object groups and goal the ad to specific recipients
- They have a significant impact on recipients and can drastically increase sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
- Very exact analytical data enable great optimisation of parameters vis-Ð°-vis costs
How realize Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an in force way to increase the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a attributed Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their proceed by managing their campaigns.
We also preserve certificates confirming our skills and experience in the arena of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as capably as analytics, which we attach to inspect the results and to optimise so as to reduce the costs of the work up while obtaining improved results. We afterward have experience later than campaigns from our own e-commerce projects, so this is the situation we know no question well.
Contact us and allow us Begin cooperation!
For people who run a business in Nkowakowa – we have favourable terms of cooperation.
With us, you will increase your coverage and Get more customers!
Ask us for details.