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Google Ads Campaigns in O'Fallon - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in O’Fallon

We offer Google Ads campaigns for consumers from the city of O’Fallon. If you target to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can attain them no question easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

O'Fallon – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers subsequent to the offer in a unexpected time and thanks to diagnostic tools we can optimize the campaign for that reason that it could bring maximum assist at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved as soon as the support of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even intellectual shopping campaigns.

The advantage of Google Ads ads exceeding the good enough method of promotion is its immense configurability and the possibility to precisely check the effects. In the lawsuit of good enough forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific organization of recipients are then not impressive.

In Google Ads campaigns, we can judge who exactly we desire to wish our ads to, or we can even believe to be at what mature they are to be displayed. For example, we can set sights on ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in the tone of they have mature to browse the internet. No form of time-honored promotion offers such possibilities to define a purpose group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the buy can be finalised.

We are dealing in the same way as a constantly growing ration of the e-commerce make known in consumer shopping and not only. This trend does not seem to change and while time-honored shopping will probably stay when us, online shopping will utterly have a larger share. Currently, we are dealing with a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your provide and we establishment such a stir up for your store, your product will put it on the search list of the customer enthusiastic in purchasing a truth product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and utterly effective method.

Shopping campaigns are a type of promotion, recommended to all online store and e-commerce businesses, regardless of the industry. We cooperate similar to online stores later than a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current curt development of the Internet, it is difficult to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry correspondingly much practically the long-term and complicated SEO operation, as the effects are visible more or less at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks in the region of only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks regarding only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the vent of a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of raise a fuss addressed to online stores, because they encourage promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can present your products on the Internet. It will allow you to reach thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched stir recipients
  • Easy campaign running in trailer terms
    Advanced analytics to sustain and improve the setting of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a further type of campaign, used to attain the goals we chose. They allow advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a affect campaign, we achieve a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as allocation of this move around will after that be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader business strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in rotate places on the websites. This is a unconditionally popular method of advertising. If your endeavor is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will bump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the course of users
 
Why attain you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to prefer specific purpose groups and purpose the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters nearly costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an energetic way to mass the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a credited Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their build up by managing their campaigns.

We also withhold certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as competently as analytics, which we attach to inspect the results and to optimise so as to shorten the costs of the disturb while obtaining augmented results. We in addition to have experience subsequent to campaigns from our own e-commerce projects, so this is the issue we know unquestionably well.

Contact us and allow us start cooperation!

 

For people who run a business in O'Fallon – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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