Google Ads Campaigns in Okemos
We offer Google Ads campaigns for consumers from the city of Okemos. If you intend to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can accomplish them utterly easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Okemos – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers taking into consideration the manage to pay for in a brusque time and thanks to methodical tools we can optimize the campaign therefore that it could bring maximum abet at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved following the help of various campaigns such as e.g. regular search engine campaigns and much more modern display or even smart shopping campaigns.
The advantage of Google Ads ads exceeding the conventional method of promotion is its Big configurability and the possibility to precisely check the effects. In the battle of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific charity of recipients are after that not impressive.
In Google Ads campaigns, we can find who exactly we desire to target our ads to, or we can even believe to be at what period they are to be displayed. For example, we can aspiration ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequently they have era to browse the internet. No form of received promotion offers such possibilities to define a plan group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.
We are dealing once a constantly growing share of the e-commerce make known in consumer shopping and not only. This trend does not seem to fiddle with and while acknowledged shopping will probably stay gone us, online shopping will categorically have a larger share. Currently, we are dealing like a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large group of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your provide and we commencement such a excite for your store, your product will function the search list of the customer curious in purchasing a complete product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a simple and completely effective method.
Shopping campaigns are a type of promotion, recommended to every online accrual and e-commerce businesses, regardless of the industry. We cooperate past online stores following a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry so much more or less the long-term and complicated SEO operation, as the effects are visible on the subject of at once.
Where do search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks in the region of only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks around only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequent to a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of demonstrate addressed to online stores, because they encourage promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can push your products upon the Internet. It will permit you to accomplish thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched rouse recipients
- Easy campaign dealing out in public notice terms
Advanced analytics to sustain and count up the setting of ads displayed
Increased sales effectiveness
- Easy aim of costs!
3. Performance campaigns
This is a extra type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a proceed campaign, we attain a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to attain to as ration of this work up will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader situation strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in oscillate places upon the websites. This is a categorically popular method of advertising. If your strive for is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases watchfulness and builds the company’s image in the course of users
Why complete you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted whisk can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is doable to choose specific target groups and wish the ad to specific recipients
- Very true analytical data enable great optimisation of parameters re costs
- They have a significant impact upon recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
How complete Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an full of life way to accrual the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the addict does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The addict leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a official Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also withhold certificates confirming our skills and experience in the dome of Google Ads!
The received effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as without difficulty as analytics, which we attach to inspect the results and to optimise suitably as to abbreviate the costs of the campaign while obtaining bigger results. We moreover have experience later campaigns from our own e-commerce projects, so this is the issue we know extremely well.
Contact us and let us start cooperation!
For people who run a business in Okemos – we have favourable terms of cooperation.
With us, you will deposit your coverage and acquire more customers!
Ask us for details.