Google Ads Campaigns in Orange Farm
More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can attain them categorically easily and quickly and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.
Orange Farm – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers similar to the have enough money in a immediate time and thanks to systematic tools we can optimize the campaign thus that it could bring maximum sustain at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved similar to the back up of various campaigns such as e.g. regular search engine campaigns and much more futuristic display or even intellectual shopping campaigns.
The advantage of Google Ads ads greater than the good enough method of promotion is its Big configurability and the possibility to precisely check the effects. In the exploit of welcome forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific intervention of recipients are furthermore not impressive.
In Google Ads campaigns, we can judge who exactly we want to direct our ads to, or we can even decide at what mature they are to be displayed. For example, we can strive for ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time considering they have time to browse the internet. No form of expected promotion offers such possibilities to define a set sights on group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product on your website, where the purchase can be finalised.
We are dealing when a constantly growing share of the e-commerce spread around in consumer shopping and not only. This trend does not seem to regulate and while received shopping will probably stay subsequently us, online shopping will unquestionably have a larger share. Currently, we are dealing following a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large action of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we inauguration such a demonstrate for your store, your product will be in the search list of the customer excited in purchasing a given product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a easy and certainly effective method.
Shopping campaigns are a type of promotion, recommended to every online growth and e-commerce businesses, regardless of the industry. We cooperate as soon as online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sharp development of the Internet, it is hard to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry therefore much not quite the long-term and complicated SEO operation, as the effects are visible regarding at once.
Where complete search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks almost only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked once a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of toss around addressed to online stores, because they put happening to promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will permit you to achieve thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched move around recipients
- Easy goal of costs!
- Easy campaign management in commercial terms Advanced analytics to insist and put in the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a additional type of campaign, used to reach the goals we chose. They allow advertisers to have effective entrance to all Google Ads resources under a single campaign. By launching a performance campaign, we reach a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as allowance of this mix up will moreover be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader thing strategy
- Increased value of the conversion rate, as capably as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every second places on the websites. This is a enormously popular method of advertising. If your want is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image in the course of users
Why pull off you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted raise a fuss can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is feasible to choose specific aspire groups and point toward the ad to specific recipients
- Very truthful analytical data enable great optimisation of parameters not far afield off from costs
- They have a significant impact upon recipients and can drastically addition sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
How realize Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an working way to mass the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not thing here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The addict leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a credited Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their take forward by managing their campaigns.
We also retain certificates confirming our skills and experience in the sports ground of Google Ads!
The traditional effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as capably as analytics, which we attach to inspect the results and to optimise in view of that as to edit the costs of the disquiet while obtaining enlarged results. We as well as have experience subsequently campaigns from our own e-commerce projects, so this is the business we know no question well.
Contact us and allow us start cooperation!
For people who run a business in Orange Farm – we have favourable terms of cooperation.
With us, you will increase your coverage and Get more customers!
Ask us for details.