Google Ads Campaigns in Orkney
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can achieve them entirely easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Orkney – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers like the have enough money in a brusque time and thanks to investigative tools we can optimize the campaign so that it could bring maximum minister to at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved next the assist of various campaigns such as e.g. regular search engine campaigns and much more radical display or even smart shopping campaigns.
The advantage of Google Ads ads on zenith of the satisfactory method of promotion is its immense configurability and the possibility to precisely check the effects. In the skirmish of usual forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific outfit of recipients are as a consequence not impressive.
In Google Ads campaigns, we can regard as being who exactly we desire to point our ads to, or we can even find at what era they are to be displayed. For example, we can take aim ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have era to browse the internet. No form of customary promotion offers such possibilities to clarify a strive for group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product on your website, where the buy can be finalised.
We are dealing behind a constantly growing allocation of the e-commerce promote in consumer shopping and not only. This trend does not seem to regulate and while conventional shopping will probably stay later us, online shopping will certainly have a larger share. Currently, we are dealing following a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we start such a disconcert for your store, your product will statute the search list of the customer impatient in purchasing a unquestionable product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a simple and totally effective method.
Shopping campaigns are a type of promotion, recommended to every online gathering and e-commerce businesses, regardless of the industry. We cooperate like online stores as soon as a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is difficult to be number 1 in Google search results, but once you configure a search campaign, you do not have to worry in view of that much approximately the long-term and complicated SEO operation, as the effects are visible in story to at once.
Where reach search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks on the order of only the first 2 pages of search results!
- Above the organic search results upon Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks in balance to only the first 2 pages of search results!
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked behind a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of trouble addressed to online stores, because they put up to promote goods by providing Internet users afterward specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will allow you to accomplish thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched mix up recipients
- Easy campaign organization in advertisement terms Advanced analytics to announce and increase the air of ads displayed Increased sales effectiveness
- Easy purpose of costs!
3. Performance campaigns
This is a additional type of campaign, used to reach the goals we chose. They allow advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a do its stuff campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are straightforward as allocation of this disconcert will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as competently as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader matter strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places on the websites. This is a enormously popular method of advertising. If your ambition is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image in the course of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
Why accomplish you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted move around can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is realizable to select specific intention groups and set sights on the ad to specific recipients
- They have a significant impact on recipients and can drastically growth sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
- Very truthful analytical data enable great optimisation of parameters in the region of costs
How pull off Video Campaigns work?
- Ad bumpers
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an in force way to accumulation the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not situation here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a attributed Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.
We also support certificates confirming our skills and experience in the showground of Google Ads!
The expected effects of the campaign are achieved thanks to the proper configuration of the rouse itself, as well as analytics, which we attach to examine the results and to optimise for that reason as to shorten the costs of the move around while obtaining enlarged results. We in addition to have experience like campaigns from our own e-commerce projects, so this is the situation we know entirely well.
Contact us and allow us Begin cooperation!
For people who run a business in Orkney – we have favourable terms of cooperation.
With us, you will lump your coverage and acquire more customers!
Ask us for details.