Google Ads Campaigns in Ottawa
We offer Google Ads campaigns for consumers from the city of Ottawa. If you aspiration to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for interesting products or services. Thanks to Google Ads campaigns, you can accomplish them completely easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
Ottawa – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers gone the pay for in a unexpected time and thanks to rational tools we can optimize the campaign for that reason that it could bring maximum support at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved in the way of being of the support of various campaigns such as e.g. regular search engine campaigns and much more modern display or even intellectual shopping campaigns.
The advantage of Google Ads ads beyond the adequate method of promotion is its huge configurability and the possibility to precisely check the effects. In the accomplishment of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific group of recipients are in addition to not impressive.
In Google Ads campaigns, we can deem who exactly we desire to try our ads to, or we can even consider at what period they are to be displayed. For example, we can intend ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time later than they have time to browse the internet. No form of customary promotion offers such possibilities to define a plan group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product on your website, where the buy can be finalised.
We are dealing behind a constantly growing allowance of the e-commerce shout out in consumer shopping and not only. This trend does not seem to fine-tune and while standard shopping will probably stay later than us, online shopping will utterly have a larger share. Currently, we are dealing when a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we establishment such a excite for your store, your product will undertaking the search list of the customer interested in purchasing a solution product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a simple and totally effective method.
Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate once online stores behind a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current hasty development of the Internet, it is difficult to be number 1 in Google search results, but afterward you configure a search campaign, you do not have to worry so much very nearly the long-term and complicated SEO operation, as the effects are visible nearly at once.
Where get search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks all but only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of stir up addressed to online stores, because they incite promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to achieve thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched rouse recipients
- Easy campaign management in personal ad terms
Advanced analytics to avow and augment the setting of ads displayed
Increased sales effectiveness - Easy purpose of costs!
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They permit advertisers to have effective access to everything Google Ads resources under a single campaign. By launching a take action campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are handy as allocation of this raise a fuss will in addition to be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader situation strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every other places upon the websites. This is a certainly popular method of advertising. If your strive for is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases awareness and builds the company’s image in the midst of users
Why complete you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted work up can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is reachable to pick specific intention groups and wish the ad to specific recipients
- Very precise analytical data enable great optimisation of parameters regarding costs
- They have a significant impact upon recipients and can drastically accumulation sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
How accomplish Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an practicing way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the user does not concern here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a attributed Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their evolve by managing their campaigns.
We also maintain certificates confirming our skills and experience in the field of Google Ads!
The received effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as well as analytics, which we attach to inspect the results and to optimise as a result as to reduce the costs of the disturb while obtaining improved results. We in addition to have experience once campaigns from our own e-commerce projects, so this is the situation we know unquestionably well.
Contact us and let us Begin cooperation!
For people who run a business in Ottawa – we have favourable terms of cooperation.
With us, you will accrual your coverage and Get more customers!
Ask us for details.