Google Ads Campaigns in Oudtshoorn
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can reach them agreed easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Oudtshoorn – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers later than the meet the expense of in a quick time and thanks to investigative tools we can optimize the campaign so that it could bring maximum assistance at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved in the same way as the encourage of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even intellectual shopping campaigns.
The advantage of Google Ads ads over the suitable method of promotion is its enormous configurability and the possibility to precisely check the effects. In the case of good enough forms such as the press, or the television or press, we have at our disposal a limited set of analytical data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific organization of recipients are as well as not impressive.
In Google Ads campaigns, we can pronounce who exactly we want to endeavor our ads to, or we can even rule at what era they are to be displayed. For example, we can target ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequent to they have become old to browse the internet. No form of expected promotion offers such possibilities to clarify a try group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the buy can be finalised.
We are dealing taking into consideration a constantly growing ration of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to bend and while acknowledged shopping will probably stay following us, online shopping will definitely have a larger share. Currently, we are dealing bearing in mind a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large action of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we instigation such a excite for your store, your product will work the search list of the customer enthusiastic in purchasing a given product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a easy and very effective method.
Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate considering online stores afterward a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry fittingly much nearly the long-term and complicated SEO operation, as the effects are visible regarding at once.
Where reach search ads display?
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks going on for only the first 2 pages of search results!
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks roughly only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of work up addressed to online stores, because they back promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can announce your products upon the Internet. It will permit you to reach thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched stir recipients
- Easy objective of costs!
- Easy campaign organization in personal ad terms Advanced analytics to assert and intensify the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to reach the goals we chose. They permit advertisers to have effective admission to all Google Ads resources under a single campaign. By launching a appear in campaign, we achieve a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as part of this advocate will in addition to be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as well as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader thing strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a no question popular method of advertising. If your intention is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image in the midst of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
Why pull off you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted trouble can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically deposit sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
- It is possible to choose specific point toward groups and object the ad to specific recipients
- Very truthful analytical data enable great optimisation of parameters vis-Ð°-vis costs
How realize Video Campaigns work?
- Ad bumpers
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an full of zip way to lump the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not situation here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
The traditional effects of the campaign are achieved thanks to the proper configuration of the stir up opinion itself, as with ease as analytics, which we attach to examine the results and to optimise as a result as to edit the costs of the shake up while obtaining better results. We along with have experience when campaigns from our own e-commerce projects, so this is the event we know categorically well.
Contact us and allow us start cooperation!
For people who run a business in Oudtshoorn – we have favourable terms of cooperation.
With us, you will increase your coverage and acquire more customers!
Ask us for details.