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Google Ads Campaigns in Oviedo - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Oviedo

We offer Google Ads campaigns for consumers from the city of Oviedo. If you objective to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can accomplish them entirely easily and quickly and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.

Oviedo – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers considering the provide in a unexpected time and thanks to critical tools we can optimize the campaign in view of that that it could bring maximum help at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved similar to the back up of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even smart shopping campaigns.

The advantage of Google Ads ads greater than the tolerable method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the warfare of suitable forms such as the press, or the television or press, we have at our disposal a limited set of analytical data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific action of recipients are then not impressive.

In Google Ads campaigns, we can decide who exactly we want to point toward our ads to, or we can even deem at what time they are to be displayed. For example, we can object ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into consideration they have period to browse the internet. No form of conventional promotion offers such possibilities to define a mean group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product on your website, where the buy can be finalised.

We are dealing taking into consideration a constantly growing part of the e-commerce puff in consumer shopping and not only. This trend does not seem to fiddle with and while expected shopping will probably stay gone us, online shopping will totally have a larger share. Currently, we are dealing following a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large action of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come occurring with the allowance for and we start such a rouse for your store, your product will play a part the search list of the customer keen in purchasing a resolution product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and utterly effective method.

Shopping campaigns are a type of promotion, recommended to all online accretion and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores later a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current short development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry fittingly much not quite the long-term and complicated SEO operation, as the effects are visible almost at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks not far and wide off from only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks around only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of campaign addressed to online stores, because they assist promote goods by providing Internet users when specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will allow you to accomplish thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched move around recipients
  • Easy campaign admin in trailer terms
    Advanced analytics to acknowledge and affix the character of ads displayed
    Increased sales effectiveness
  • Easy aspiration of costs!

3. Performance campaigns

This is a other type of campaign, used to reach the goals we chose. They allow advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a exploit campaign, we accomplish a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as part of this campaign will furthermore be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader situation strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every second places upon the websites. This is a no question popular method of advertising. If your point is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image among users
 
Why pull off you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted advocate can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to select specific endeavor groups and plan the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters re costs
  • They have a significant impact upon recipients and can drastically growth sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an dynamic way to accumulation the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The addict leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their build up by managing their campaigns.

We also support certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The usual effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as with ease as analytics, which we attach to inspect the results and to optimise appropriately as to condense the costs of the shake up while obtaining bigger results. We as a consequence have experience later campaigns from our own e-commerce projects, so this is the thing we know utterly well.

Contact us and allow us start cooperation!

 

For people who run a business in Oviedo – we have favourable terms of cooperation.

With us, you will accumulation your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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