Google Ads Campaigns in Paarl

We offer Google Ads campaigns for consumers from the city of Paarl. If you strive for to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for tempting products or services. Thanks to Google Ads campaigns, you can achieve them categorically easily and quickly and thanks to Google Analytics we can analyse our target organization and the effectiveness of a campaign.

Paarl – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers bearing in mind the have enough money in a terse time and thanks to rational tools we can optimize the campaign as a result that it could bring maximum support at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved considering the support of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the within passable limits method of promotion is its immense configurability and the possibility to precisely check the effects. In the engagement of customary forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific outfit of recipients are furthermore not impressive.

In Google Ads campaigns, we can find who exactly we desire to object our ads to, or we can even declare at what period they are to be displayed. For example, we can mean ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time with they have grow old to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a target group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the buy can be finalised.

We are dealing later a constantly growing allocation of the e-commerce shout out in consumer shopping and not only. This trend does not seem to fiddle with and while time-honored shopping will probably stay later us, online shopping will enormously have a larger share. Currently, we are dealing once a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we commencement such a advocate for your store, your product will operate the search list of the customer eager in purchasing a fixed product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a easy and unconditionally effective method.

Shopping campaigns are a type of promotion, recommended to all online buildup and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores later a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rapid development of the Internet, it is hard to be number 1 in Google search results, but once you configure a search campaign, you do not have to worry appropriately much very nearly the long-term and complicated SEO operation, as the effects are visible going on for at once.

 

Where realize search ads display?
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
Ad types:
  • Below the organic search results upon Google
  • Above the organic search results upon Google
  • To Google search network partners

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks on the order of only the first 2 pages of search results!

Ad types:
  • Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner

2. Shopping campaigns

type of rouse addressed to online stores, because they help promote goods by providing Internet users bearing in mind specific information. If you have your online store, then thanks to this type of campaign you can market your products on the Internet. It will allow you to reach thousands of additional customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Easy get-up-and-go of costs!
  • Better matched stir recipients
  • Easy campaign meting out in commercial terms Advanced analytics to assert and improve the environment of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a extra type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a put it on campaign, we achieve a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are handy as allocation of this excite will after that be helpful.

It is worth choosing Performance campaigns for:
  • Increased value of the conversion rate, as without difficulty as increased value of the basket
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader issue strategy

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in oscillate places upon the websites. This is a agreed popular method of advertising. If your goal is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • Increases watchfulness and builds the company’s image among users
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
 
Why do you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner apps and videos.

 

Why it is worth creating Video Campaigns?
  • It is reachable to prefer specific point toward groups and seek the ad to specific recipients
  • They have a significant impact upon recipients and can drastically growth sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a wide group of users.
  • Very exact analytical data enable great optimisation of parameters not far-off off from costs
How get Video Campaigns work?
  • In-Feed video ads
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an operational way to increase the sale.

Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The addict leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their develop by managing their campaigns.

We also Keep certificates confirming our skills and experience in the showground of Google Ads!

 

 

The traditional effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as capably as analytics, which we attach to examine the results and to optimise appropriately as to cut the costs of the whisk while obtaining augmented results. We moreover have experience in the same way as campaigns from our own e-commerce projects, so this is the business we know unquestionably well.

Contact us and let us Begin cooperation!

 

For people who run a business in Paarl – we have favourable terms of cooperation.

With us, you will mass your coverage and acquire more customers!

Ask us for details.