Google Ads Campaigns in Palms
We offer Google Ads campaigns for consumers from the city of Palms. If you purpose to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for interesting products or services. Thanks to Google Ads campaigns, you can accomplish them categorically easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Palms – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers once the pay for in a rude time and thanks to rational tools we can optimize the campaign therefore that it could bring maximum facilitate at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved following the assist of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even intellectual shopping campaigns.
The advantage of Google Ads ads on zenith of the all right method of promotion is its huge configurability and the possibility to precisely check the effects. In the combat of suitable forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific society of recipients are also not impressive.
In Google Ads campaigns, we can pronounce who exactly we want to intention our ads to, or we can even decide at what times they are to be displayed. For example, we can goal ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have period to browse the internet. No form of time-honored promotion offers such possibilities to clarify a direct group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product on your website, where the purchase can be finalised.
We are dealing bearing in mind a constantly growing part of the e-commerce make known in consumer shopping and not only. This trend does not seem to tweak and while established shopping will probably stay later than us, online shopping will totally have a larger share. Currently, we are dealing once a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large action of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we establishment such a raise a fuss for your store, your product will feat the search list of the customer keen in purchasing a firm product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a simple and categorically effective method.
Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate with online stores like a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rapid development of the Internet, it is difficult to be number 1 in Google search results, but in the tone of you configure a search campaign, you do not have to worry consequently much more or less the long-term and complicated SEO operation, as the effects are visible with mention to at once.
Where complete search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks in this area only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of excite addressed to online stores, because they help promote goods by providing Internet users later specific information. If you have your online store, then thanks to this type of campaign you can present your products on the Internet. It will permit you to accomplish thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched demonstrate recipients
- Easy campaign dealing out in commercial terms
Advanced analytics to assert and include the tone of ads displayed
Increased sales effectiveness
- Easy aim of costs!
3. Performance campaigns
This is a further type of campaign, used to reach the goals we chose. They permit advertisers to have effective permission to anything Google Ads resources under a single campaign. By launching a function campaign, we accomplish a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are welcoming as share of this stir will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader business strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in different places upon the websites. This is a unconditionally popular method of advertising. If your point toward is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image among users
Why accomplish you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir uphill opinion can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to select specific object groups and plan the ad to specific recipients
- Very truthful analytical data enable great optimisation of parameters as regards costs
- They have a significant impact upon recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
How do Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an in force way to lump the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not business here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
The normal effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as skillfully as analytics, which we attach to examine the results and to optimise as a result as to edit the costs of the demonstrate while obtaining greater than before results. We moreover have experience next campaigns from our own e-commerce projects, so this is the business we know very well.
Contact us and allow us Begin cooperation!
For people who run a business in Palms – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.