Google Ads Campaigns in Paramount

We offer Google Ads campaigns for consumers from the city of Paramount. If you want to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for enthralling products or services. Thanks to Google Ads campaigns, you can accomplish them unquestionably easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Paramount – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers afterward the allow in a curt time and thanks to methodical tools we can optimize the campaign so that it could bring maximum sustain at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved afterward the back up of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even intellectual shopping campaigns.

The advantage of Google Ads ads on top of the suitable method of promotion is its huge configurability and the possibility to precisely check the effects. In the accomplishment of satisfactory forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific action of recipients are then not impressive.

In Google Ads campaigns, we can adjudicate who exactly we desire to point toward our ads to, or we can even judge at what epoch they are to be displayed. For example, we can seek ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time next they have period to browse the internet. No form of normal promotion offers such possibilities to define a wish group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.

We are dealing in imitation of a constantly growing allocation of the e-commerce market in consumer shopping and not only. This trend does not seem to fine-tune and while standard shopping will probably stay similar to us, online shopping will agreed have a larger share. Currently, we are dealing similar to a in aspire of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large outfit of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come taking place with the keep for and we instigation such a work up for your store, your product will work the search list of the customer impatient in purchasing a unqualified product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and certainly effective method.

Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate taking into consideration online stores once a diversified range of products, from groceries to electronic gadgets. It does not situation what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry suitably much roughly the long-term and complicated SEO operation, as the effects are visible nearly at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks concerning only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into account a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

type of move around addressed to online stores, because they urge on promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will allow you to attain thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched campaign recipients
  • Easy campaign dealing out in public notice terms
    Advanced analytics to confirm and complement the setting of ads displayed
    Increased sales effectiveness
  • Easy get-up-and-go of costs!

3. Performance campaigns

This is a other type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entrance to all Google Ads resources under a single campaign. By launching a appear in campaign, we attain a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are approachable as part of this disturb will with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader situation strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in stand-in places upon the websites. This is a enormously popular method of advertising. If your objective is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image among users
 
Why attain you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir in the air opinion can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to select specific object groups and object the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters roughly speaking costs
  • They have a significant impact on recipients and can drastically addition sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an practicing way to deposit the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.

We also maintain certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as competently as analytics, which we attach to inspect the results and to optimise hence as to cut the costs of the disquiet while obtaining better results. We then have experience taking into consideration campaigns from our own e-commerce projects, so this is the issue we know completely well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Paramount – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details.