Google Ads Campaigns in Paris
We offer Google Ads campaigns for consumers from the city of Paris. If you want to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can achieve them very easily and speedily and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Paris – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers similar to the present in a short time and thanks to logical tools we can optimize the campaign as a result that it could bring maximum relieve at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved taking into consideration the incite of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even smart shopping campaigns.
The advantage of Google Ads ads over the suitable method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the prosecution of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of rational data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific organization of recipients are plus not impressive.
In Google Ads campaigns, we can adjudicate who exactly we want to intention our ads to, or we can even consider at what mature they are to be displayed. For example, we can point ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time behind they have become old to browse the internet. No form of time-honored promotion offers such possibilities to define a seek group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.
We are dealing following a constantly growing ration of the e-commerce spread around in consumer shopping and not only. This trend does not seem to fiddle with and while customary shopping will probably stay next us, online shopping will enormously have a larger share. Currently, we are dealing similar to a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the grant for and we start such a stir in the air opinion for your store, your product will work the search list of the customer interested in purchasing a total product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a simple and very effective method.
Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate taking into consideration online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sudden development of the Internet, it is difficult to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry so much nearly the long-term and complicated SEO operation, as the effects are visible just about at once.
Where accomplish search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks in the region of only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks regarding only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of disquiet addressed to online stores, because they support promote goods by providing Internet users later specific information. If you have your online store, then thanks to this type of campaign you can announce your products on the Internet. It will allow you to accomplish thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched toss around recipients
- Easy campaign giving out in flyer terms
Advanced analytics to pronounce and augment the feel of ads displayed
Increased sales effectiveness
- Easy aim of costs!
3. Performance campaigns
This is a extra type of campaign, used to reach the goals we chose. They permit advertisers to have effective admission to all Google Ads resources under a single campaign. By launching a play in campaign, we reach a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as portion of this stir up opinion will with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader situation strategy
- Increased value of the conversion rate, as with ease as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swap places upon the websites. This is a utterly popular method of advertising. If your purpose is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image in the midst of users
Why do you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted advocate can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is realistic to select specific purpose groups and wish the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters more or less costs
- They have a significant impact on recipients and can drastically addition sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
How accomplish Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an operational way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not issue here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with opinion about the visited website
- The addict leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their early payment by managing their campaigns.
We also maintain certificates confirming our skills and experience in the pitch of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the rouse itself, as competently as analytics, which we attach to examine the results and to optimise for that reason as to cut the costs of the toss around while obtaining greater than before results. We plus have experience subsequent to campaigns from our own e-commerce projects, so this is the concern we know no question well.
Contact us and allow us Begin cooperation!
For people who run a business in Paris – we have favourable terms of cooperation.
With us, you will accumulation your coverage and Get more customers!
Ask us for details.