Google Ads Campaigns in Parma
We offer Google Ads campaigns for consumers from the city of Parma. If you strive for to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can reach them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Parma – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers later the come up with the grant for in a rude time and thanks to methodical tools we can optimize the campaign therefore that it could bring maximum sustain at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved once the support of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the customary method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the deed of normal forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific group of recipients are as a consequence not impressive.
In Google Ads campaigns, we can announce who exactly we desire to purpose our ads to, or we can even declare at what times they are to be displayed. For example, we can ambition ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time next they have era to browse the internet. No form of established promotion offers such possibilities to define a strive for group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product on your website, where the buy can be finalised.
We are dealing gone a constantly growing allowance of the e-commerce make public in consumer shopping and not only. This trend does not seem to correct and while expected shopping will probably stay in the aerate of us, online shopping will utterly have a larger share. Currently, we are dealing later a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we opening such a protest for your store, your product will statute the search list of the customer curious in purchasing a utter product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and definitely effective method.
Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate subsequent to online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry in view of that much very nearly the long-term and complicated SEO operation, as the effects are visible roughly at once.
Where complete search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks vis-а-vis only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks going on for only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of stir addressed to online stores, because they back promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will allow you to attain thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched advocate recipients
- Easy campaign processing in trailer terms
Advanced analytics to announce and enlarge the air of ads displayed
Increased sales effectiveness - Easy desire of costs!
3. Performance campaigns
This is a extra type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a measure campaign, we attain a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as share of this stir will with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and develop a broader business strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swap places on the websites. This is a unquestionably popular method of advertising. If your point is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image accompanied by users
Why do you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to choose specific aspiration groups and want the ad to specific recipients
- Very precise analytical data enable good optimisation of parameters regarding costs
- They have a significant impact on recipients and can drastically enlargement sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
How attain Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an committed way to lump the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the addict does not thing here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a qualified Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.
We also withhold certificates confirming our skills and experience in the showground of Google Ads!
The received effects of the campaign are achieved thanks to the proper configuration of the excite itself, as capably as analytics, which we attach to examine the results and to optimise for that reason as to abbreviate the costs of the stir uphill opinion while obtaining greater than before results. We next have experience bearing in mind campaigns from our own e-commerce projects, so this is the situation we know utterly well.
Contact us and allow us Begin cooperation!
For people who run a business in Parma – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.