Google Ads Campaigns in Phuthaditjhaba
More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can reach them enormously easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Phuthaditjhaba – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers bearing in mind the give in a unexpected time and thanks to analytical tools we can optimize the campaign so that it could bring maximum help at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved considering the urge on of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even intellectual shopping campaigns.
The advantage of Google Ads ads over the customary method of promotion is its vast configurability and the possibility to precisely check the effects. In the clash of satisfactory forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific intervention of recipients are moreover not impressive.
In Google Ads campaigns, we can judge who exactly we want to point our ads to, or we can even find at what grow old they are to be displayed. For example, we can goal ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time later they have grow old to browse the internet. No form of traditional promotion offers such possibilities to define a goal group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.
We are dealing considering a constantly growing part of the e-commerce push in consumer shopping and not only. This trend does not seem to regulate and while customary shopping will probably stay as soon as us, online shopping will unconditionally have a larger share. Currently, we are dealing similar to a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large help of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we start such a disturb for your store, your product will undertaking the search list of the customer curious in purchasing a perfect product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and utterly effective method.
Shopping campaigns are a type of promotion, recommended to all online collection and e-commerce businesses, regardless of the industry. We cooperate similar to online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is hard to be number 1 in Google search results, but later than you configure a search campaign, you do not have to worry therefore much very nearly the long-term and complicated SEO operation, as the effects are visible regarding at once.
Where get search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks on only the first 2 pages of search results!
- Below the organic search results upon Google
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks something like only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in imitation of a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of stir up addressed to online stores, because they assist promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can announce your products on the Internet. It will allow you to attain thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched whisk recipients
- Easy goal of costs!
- Easy campaign presidency in want ad terms Advanced analytics to sustain and tote up the mood of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a further type of campaign, used to attain the goals we chose. They permit advertisers to have effective right of entry to everything Google Ads resources under a single campaign. By launching a fake campaign, we achieve a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are welcoming as allocation of this disturb will also be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as capably as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader event strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places upon the websites. This is a very popular method of advertising. If your set sights on is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image in the middle of users
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why pull off you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disconcert can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to choose specific object groups and goal the ad to specific recipients
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a broad group of users.
- Very correct analytical data enable great optimisation of parameters almost costs
How pull off Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an involved way to addition the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not concern here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a credited Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.
We also hold certificates confirming our skills and experience in the sports ground of Google Ads!
The traditional effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as with ease as analytics, which we attach to examine the results and to optimise in view of that as to edit the costs of the disturb while obtaining improved results. We afterward have experience subsequently campaigns from our own e-commerce projects, so this is the situation we know completely well.
Contact us and let us start cooperation!
For people who run a business in Phuthaditjhaba – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.
