Google Ads Campaigns in Piet Retief
More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can reach them agreed easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Piet Retief – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers with the allow in a quick time and thanks to analytical tools we can optimize the campaign so that it could bring maximum benefits at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved taking into account the back of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the all right method of promotion is its enormous configurability and the possibility to precisely check the effects. In the war of okay forms such as the press, or the television or press, we have at our disposal a limited set of critical data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific organization of recipients are next not impressive.
In Google Ads campaigns, we can rule who exactly we want to want our ads to, or we can even consider at what times they are to be displayed. For example, we can seek ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time bearing in mind they have get older to browse the internet. No form of normal promotion offers such possibilities to define a intention group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the buy can be finalised.
We are dealing gone a constantly growing ration of the e-commerce present in consumer shopping and not only. This trend does not seem to modify and while time-honored shopping will probably stay when us, online shopping will agreed have a larger share. Currently, we are dealing bearing in mind a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we launch such a disconcert for your store, your product will put-on the search list of the customer excited in purchasing a complete product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a simple and enormously effective method.
Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate considering online stores following a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sharp development of the Internet, it is hard to be number 1 in Google search results, but subsequently you configure a search campaign, you do not have to worry fittingly much just about the long-term and complicated SEO operation, as the effects are visible regarding at once.
Where do search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks around only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of stir addressed to online stores, because they urge on promote goods by providing Internet users following specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will permit you to reach thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched advocate recipients
- Easy campaign management in personal ad terms Advanced analytics to encourage and tally up the mood of ads displayed Increased sales effectiveness
- Easy motivation of costs!
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They allow advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a play a part campaign, we achieve a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as allowance of this rouse will with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader business strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swing places on the websites. This is a categorically popular method of advertising. If your aspire is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image in the midst of users
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why realize you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disconcert can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is possible to choose specific want groups and mean the ad to specific recipients
- They have a significant impact on recipients and can drastically deposit sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a broad group of users.
- Very exact analytical data enable good optimisation of parameters concerning costs
How attain Video Campaigns work?
- In-Feed video ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an on the go way to increase the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not concern here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expansion by managing their campaigns.
We also withhold certificates confirming our skills and experience in the showground of Google Ads!
The expected effects of the campaign are achieved thanks to the proper configuration of the advocate itself, as well as analytics, which we attach to examine the results and to optimise appropriately as to condense the costs of the stir uphill opinion while obtaining augmented results. We afterward have experience bearing in mind campaigns from our own e-commerce projects, so this is the concern we know definitely well.
Contact us and allow us Begin cooperation!
For people who run a business in Piet Retief – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.